Create professional wide skyscraper banners in minutes. No design experience needed. Pick a template, customize your brand, and export to HTML5, GIF, or PNG.

Create your 160x600 banner free at wizard.viewst.com

What is a 160x600 Wide Skyscraper Banner?

The 160x600 pixel banner, officially named the Wide Skyscraper by the IAB (Interactive Advertising Bureau), is one of the most visible and enduring display ad formats on the web. Its tall, narrow shape makes it ideal for sidebar placements, where it stays in view as users scroll through content.

Wide skyscraper banners consistently rank among the top performing ad units on the Google Display Network, delivering strong CTRs due to their persistent sidebar placement. They work especially well for retargeting campaigns, where repeated brand exposure matters.

160x600 banner specifications

• Dimensions: 160 x 600 pixels

• IAB name: Wide Skyscraper

• Orientation: Vertical

• Max file size (HTML5): 150KB (Google Display Network)

• Supported formats: HTML5, GIF, PNG, MP4

• Common placements: Right or left sidebar, alongside article content

• Best for: Brand awareness, retargeting, display campaigns

Why Run 160x600 Wide Skyscraper Ads?

High scroll visibility

Unlike horizontal banner formats that disappear once a user scrolls past the top of a page, the 160x600 skyscraper sits in the sidebar and remains visible for the entire duration of a user's session on that page. This extended exposure time translates into better brand recall and higher click-through rates.

Strong Google Display Network availability

The wide skyscraper is one of the most widely supported banner sizes across premium publisher inventory on the Google Display Network. Running 160x600 ads gives you access to sidebar placements on news sites, blogs, and content platforms where your audience is already reading.

Ideal for retargeting

The tall vertical format gives you space to include a product image, headline, supporting copy, and a clear call to action. Everything a retargeting ad needs to convert a warm audience member into a customer.

Design-friendly canvas

The 600px height gives creative teams room to work with. You can stack visual hierarchy: brand logo at the top, hero image in the middle, CTA at the bottom, in a way that shorter formats don't allow.

How to Create a 160x600 Banner with Viewst

Viewst's online banner maker lets you go from brief to production-ready HTML5 ad in minutes. No Photoshop, no coding, no back-and-forth with developers.

1. Step 1. Choose your starting point. Select the 160x600 format in Viewst, then choose from a library of professionally designed wide skyscraper templates, or start from a blank canvas if you're building from brand guidelines. Templates are organized by industry and campaign goal.

2. Step 2. Customize your design. Upload your brand assets (logo, product images, fonts) and customize the template using Viewst's drag-and-drop editor. Add text layers, resize and crop images, apply color overlays, and set animation timing, all without leaving the browser. Use AI Smart Resize to instantly adapt your 160x600 into every other size you need.

3. Step 3. Export and deploy. Export your 160x600 banner as an HTML5 archive (compatible with Google Ads, Xandr, AdRoll, and all major programmatic platforms), GIF, PNG, or MP4. Your banner is production-ready and network-compliant out of the box.

Everything You Need to Build 160x600 Ads at Scale

AI Instant Animator

Apply professional animation to every layer of your wide skyscraper banner automatically. Viewst understands hierarchy and timing, so no keyframe editing is required.

AI Smart Resize

Design your 160x600 once, then auto-resize to 300x250, 728x90, 320x50, and every other size you need. Viewst adapts layout, spacing, and hierarchy intelligently.

Feed-based generation

Connect a product feed or CSV and generate a unique 160x600 banner for each product automatically. Run hyper-targeted display retargeting without manual production.

Team review and approvals

Share a review link with stakeholders. Collect feedback directly on the banner, lock brand fonts and colors, and get sign-off without email chains.

HTML5 export

Export clean, compliant HTML5 banner archives ready for upload to any ad network. Every export meets standard file size and animation guidelines.

1,000+ fonts and free images

Access a library of 1,000 fonts and premium stock images directly inside the Viewst editor. No switching between tools.

160x600 Banner FAQs

What is a 160x600 banner ad?

A 160x600 banner is known as the Wide Skyscraper, an IAB standard ad format. It runs vertically in sidebars and alongside article content on desktop web pages, maintaining visibility as users scroll. It's one of the best-performing banner sizes on the Google Display Network.

How do I make a 160x600 banner for free?

With Viewst, you can create a 160x600 banner in three steps: choose a template or start from scratch, customize your design using the drag-and-drop editor, then export in HTML5, GIF, PNG, or MP4, ready to upload to any ad network. No design experience needed.

What ad networks accept 160x600 banners?

The 160x600 wide skyscraper is accepted by Google Display Network, Xandr, AdRoll, DoubleClick, and most programmatic DSPs. Viewst exports HTML5 archives compatible with all major networks, as well as GIF, PNG, and MP4 formats.

What's the file size limit for a 160x600 HTML5 banner?

Google Display Network requires a maximum initial load of 150KB for HTML5 banners. Viewst's export is automatically optimized to stay within standard file size limits while preserving visual quality and animation.

Can I animate my 160x600 banner?

Yes. Viewst's AI Instant Animator applies motion to every layer of your design (entrance effects, text animations, background transitions) and exports a fully animated HTML5 banner. You can also set custom animation timing manually if you prefer.

Further reading

• The best display ad tools for 2026: how Viewst compares to other tools for building display banners.

• How to build HTML5 display ads in Viewst: a deeper walkthrough of the HTML5 export and animation workflow used for 160x600 banners.

Ready to create your 160x600 banner?

Join 17,000+ brands using Viewst to produce display ads faster. No design skills needed. Start at https://wizard.viewst.com.