E-Book
Evolution of the Banner
Ads Production Industry
Evolution of the Banner
Ads Production Industry
Evolution of the Banner
Ads Production Industry
2021-2024
2021-2024
1.
1.
1.
Growing Market Pain:
Growing Market Pain:
Growing Market Pain:
The Content Production Bottleneck
The Content Production Bottleneck
The Content Production Bottleneck
1.1 Increasing Demand for High‑Volume Content
1.1 Increasing Demand for High‑Volume Content
As performance marketing increasingly relies on dynamic and personalized content, the demand for banner ads and other digital assets has surged. However, marketing teams face significant production bottlenecks in meeting this growing need.
As performance marketing increasingly relies on dynamic and personalized content, the demand for banner ads and other digital assets has surged. However, marketing teams face significant production bottlenecks in meeting this growing need.
The Digital Economy’s Demand: Content has become the primary currency of digital marketing, but teams are struggling to keep pace with production demands.
Adobe’s Findings: According to Adobe’s Global Marketing Organization, which manages over $1 billion in annual marketing spend, their Black Friday campaign in 2023 alone required 52,000 asset variations across different channels and markets.
The Digital Economy’s Demand: Content has become the primary currency of digital marketing, but teams are struggling to keep pace with production demands.
Adobe’s Findings: According to Adobe’s Global Marketing Organization, which manages over $1 billion in annual marketing spend, their Black Friday campaign in 2023 alone required 52,000 asset variations across different channels and markets.
52,000
52,000
52,000
Adobe’s Findings:
asset variations for Black Friday campaign
Adobe’s Findings:
asset variations for Black Friday campaign
1.2 Key Industry Challenges
1.2 Key Industry Challenges
Adobe’s research identified core challenges that align with broader industry struggles:
Adobe’s research identified core challenges that align with broader industry struggles:
Challenge
Challenge
Impact
Impact
Limited Content Scalability
Limited Content Scalability
Slows marketing workflows, reducing the ability to launch and refresh campaigns quickly.
Slows marketing workflows, reducing the ability to launch and refresh campaigns quickly.
Inability to Test at Scale
Inability to Test at Scale
Fewer ad variations mean reduced opportunities for sophisticated A/B testing and optimization.
Fewer ad variations mean reduced opportunities for sophisticated A/B testing and optimization.
Content Personalization Gaps
Content Personalization Gaps
Without sufficient assets, brands struggle to serve diverse audience segments effectively.
Without sufficient assets, brands struggle to serve diverse audience segments effectively.
Delayed Market Responses
Delayed Market Responses
Lack of real‑time content adaptation results in outdated and less effective marketing.
Lack of real‑time content adaptation results in outdated and less effective marketing.
Localization Constraints
Localization Constraints
Regional teams often rely on English‑language assets, slowing global campaign rollouts.
Regional teams often rely on English‑language assets, slowing global campaign rollouts.
Lack of Content Performance Insights
Lack of Content Performance Insights
Insufficient granular data makes it hard to optimize content strategies.
Insufficient granular data makes it hard to optimize content strategies.
1.3 Growing Demand for Banner Ads
1.3 Growing Demand for Banner Ads
According to Statista Market Insights, global spending on mobile and desktop ad formats has seen continuous growth:
According to Statista Market Insights, global spending on mobile and desktop ad formats has seen continuous growth:
Year
Year
Total Ad Spending (USD Billion)
Total Ad Spending (USD Billion)
2018
2018
75.30
75.30
2020
2020
102.60
102.60
2022
2022
147.08
147.08
2024
2024
174.07
174.07
2026 (Projected)
2026 (Projected)
195.98
195.98
2028 (Projected)
2028 (Projected)
227.42
227.42
The increasing reliance on digital advertising highlights the urgent need for scalable and automated banner ad production to keep pace with market growth.
The increasing reliance on digital advertising highlights the urgent need for scalable and automated banner ad production to keep pace with market growth.
2.
2.
2.
Relying on AI to Address These Challenges
Relying on AI to Address These Challenges
Relying on AI to Address These Challenges
2.1 Industry‑Wide Adoption of Generative AI
2.1 Industry‑Wide Adoption of Generative AI
Adobe’s 2024 Digital Trends Report found that 59% of marketing teams face overwhelming demands on creative teams, forcing them to repeatedly request new assets from designers. To address this gap, 41% of companies have already implemented or plan to implement generative AI for content personalization.
Adobe’s 2024 Digital Trends Report found that 59% of marketing teams face overwhelming demands on creative teams, forcing them to repeatedly request new assets from designers. To address this gap, 41% of companies have already implemented or plan to implement generative AI for content personalization.
2.2 The Role of AI in Solving the Content Crisis
2.2 The Role of AI in Solving the Content Crisis
Automated asset generation: AI enables the rapid creation of ad variations, significantly reducing production times.
Real‑time adaptation: AI‑driven tools can modify creative elements based on performance insights.
Cost savings: AI allows smaller teams to produce enterprise‑level ad volumes efficiently.
Automated asset generation: AI enables the rapid creation of ad variations, significantly reducing production times.
Real‑time adaptation: AI‑driven tools can modify creative elements based on performance insights.
Cost savings: AI allows smaller teams to produce enterprise‑level ad volumes efficiently.
3.
3.
3.
How Close Are We to Letting AI Fully Handle Banner Ad Production?
How Close Are We to Letting AI Fully Handle Banner Ad Production?
How Close Are We to Letting AI Fully Handle Banner Ad Production?
Despite widespread reliance on AI to address production challenges,
AI‑driven content generation in display ads is still far from replacing human‑led processes. According to a Yieldmo report:
Despite widespread reliance on AI to address production challenges,
AI‑driven content generation in display ads is still far from replacing human‑led processes. According to a Yieldmo report:
AI is currently focused on landing pages and SEO optimization, with human oversight leading the way.
The future potential lies in automating routine tasks to free up creative resources.
Regulated industries (e.g., banking, pharmaceuticals) face significant AI adoption hurdles due to compliance and legal constraints.
Campaign optimization tools, such as Meta’s Advantage+ Creative, remain inaccessible for certain sectors due to strict approval processes.
AI is currently focused on landing pages and SEO optimization, with human oversight leading the way.
The future potential lies in automating routine tasks to free up creative resources.
Regulated industries (e.g., banking, pharmaceuticals) face significant AI adoption hurdles due to compliance and legal constraints.
Campaign optimization tools, such as Meta’s Advantage+ Creative, remain inaccessible for certain sectors due to strict approval processes.
3.1 Current AI Use Cases in Marketing
3.1 Current AI Use Cases in Marketing
Use Case
Use Case
Application
Application
AI Copy Testing
AI Copy Testing
Testing subject lines, in‑body content
Testing subject lines, in‑body content
SEO Landing Pages
SEO Landing Pages
Generating keyword‑rich pages
Generating keyword‑rich pages
Creative Storyboarding
Creative Storyboarding
Internal campaign planning
Internal campaign planning
Ad Copy at Scale
Ad Copy at Scale
Rapid text‑based search ad creation
Rapid text‑based search ad creation
Localization & Translation
Localization & Translation
Adapting content for different markets
Adapting content for different markets
PDP Development
PDP Development
Product description page content generation
Product description page content generation
Audience Creation
Audience Creation
Generating customer segments
Generating customer segments
Search Copy Generation
Search Copy Generation
Producing bulk ad copy
Producing bulk ad copy
3.2 The Gap in AI’s Capabilities
3.2 The Gap in AI’s Capabilities
While AI supports SEO, content localization, and audience analysis,
it is not yet capable of building fully designed digital assets that combine copy, images, and multiple aspect ratios for scaling. Marketers still rely on manual processes for the creative development of display ads, making this area one of the slowest to adopt AI‑driven automation.
While AI supports SEO, content localization, and audience analysis,
it is not yet capable of building fully designed digital assets that combine copy, images, and multiple aspect ratios for scaling. Marketers still rely on manual processes for the creative development of display ads, making this area one of the slowest to adopt AI‑driven automation.
4.
4.
4.
Automation Tools Built to Solve This Growing Market Pain
Automation Tools Built to Solve This Growing Market Pain
Automation Tools Built to Solve This Growing Market Pain
4.1 Leading AI‑Powered Creative Production Platforms
4.1 Leading AI‑Powered Creative Production Platforms
Several platforms have emerged to help streamline and automate the banner ad production process:
Several platforms have emerged to help streamline and automate the banner ad production process:
Tool
Tool
Key Features
Key Features
Viewst
Viewst
AI-driven banner ad production,
multi-format scaling, and automated design customization.
AI-driven banner ad production,
multi-format scaling, and automated design customization.
Adobe Firefly
Adobe Firefly
Generative AI for image and text creation in marketing campaigns.
Generative AI for image and text creation in marketing campaigns.
Canva
Canva
User‑friendly, AI‑powered ad design templates and automated resizing.
User‑friendly, AI‑powered ad design templates and automated resizing.
Celtra
Celtra
Automated creative production and dynamic ad adaptation at scale.
Automated creative production and dynamic ad adaptation at scale.
Smartly.io
Smartly.io
AI-powered performance marketing with automated ad creative testing.
AI-powered performance marketing with automated ad creative testing.
Bannerflow
Bannerflow
Scalable banner ad production with creative automation tools.
Scalable banner ad production with creative automation tools.
4.2 Future Outlook (2024 & Beyond)
4.2 Future Outlook (2024 & Beyond)
AI-native ad creation will dominate, reducing dependency on traditional designers.
Real-time personalization will further improve engagement
and conversion rates.Voice & AR‑integrated ads may become more common.
Greater emphasis on ethical AI usage in ad creative processes.
AI-native ad creation will dominate, reducing dependency on traditional designers.
Real-time personalization will further improve engagement
and conversion rates.Voice & AR‑integrated ads may become more common.
Greater emphasis on ethical AI usage in ad creative processes.
5.
5.
5.
Conclusion
Conclusion
Conclusion
The banner ads production industry has shifted towards AI‑driven, automated, and privacy‑first approaches, making ad creation more scalable and cost‑efficient. However, the adoption of AI for display ad production remains limited, particularly in regulated industries.
As privacy regulations tighten and marketing complexity increases, generative AI and automation will become indispensable for sustaining scalable and effective digital advertising strategies.
The banner ads production industry has shifted towards AI‑driven, automated, and privacy‑first approaches, making ad creation more scalable and cost‑efficient. However, the adoption of AI for display ad production remains limited, particularly in regulated industries.
As privacy regulations tighten and marketing complexity increases, generative AI and automation will become indispensable for sustaining scalable and effective digital advertising strategies.
Save ad production time with Viewst
Save ad production time with Viewst
Save ad production time with Viewst
Integrating marketing and design automation technologies can greatly accelerate the time‑to‑market process and lessen the workload of designers.
Through the utilization of automation systems, companies can optimize their creative processes, eliminate redundant and labor-intensive tasks, and ultimately decrease the risk of designer fatigue.
Integrating marketing and design automation technologies can greatly accelerate the time‑to‑market process and lessen the workload of designers.
Through the utilization of automation systems, companies can optimize their creative processes, eliminate redundant and labor-intensive tasks, and ultimately decrease the risk of designer fatigue.
Integrating marketing and design automation technologies can greatly accelerate the time‑to‑market process and lessen the workload of designers.
Through the utilization of automation systems, companies can optimize their creative processes, eliminate redundant and labor-intensive tasks, and ultimately decrease the risk of designer fatigue.
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Billing cycle:
Month
Year
Save 15%
Standard
For solo marketers & designers
$110
month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
20 MP4 & GIF downloads
3 brandbooks
Plus
For teams requiring real-time collaboration
$210
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
50 MP4 & GIF downloads per user
5 brandbooks per user
Premium
Best value
For teams requiring real-time anaytics
$400
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
150 MP4 & GIF downloads per user
20 brandbooks per user
Custom pricing
Invoice billing
Tailored terms
Enterprise
For large teams with particular needs
Month
Year
Save 15%
Standard
For solo marketers & designers
$110
month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
20 MP4 & GIF downloads
3 brandbooks
Plus
For teams requiring real-time collaboration
$210
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
50 MP4 & GIF downloads per user
5 brandbooks per user
Premium
Best value
For teams requiring real-time anaytics
$400
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
150 MP4 & GIF downloads per user
20 brandbooks per user
Custom pricing
Invoice billing
Tailored terms
Enterprise
For large teams with particular needs
Billing cycle:
Month
Year
Save 15%
Standard
For solo marketers & designers
$110
month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
20 MP4 & GIF downloads
3 brandbooks
Plus
For teams requiring real-time collaboration
$210
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
50 MP4 & GIF downloads per user
5 brandbooks per user
Premium
Best value
For teams requiring real-time anaytics
$400
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
150 MP4 & GIF downloads per user
20 brandbooks per user
Custom pricing
Invoice billing
Tailored terms
Enterprise
For large teams with particular needs