E-Book
Display ads production automation
Display ads production automation
Display ads production automation
The basics of streamlining your ad production process
The basics of streamlining your ad production process
Chapter 1
Ad production automation
Ad production automation
Ad production automation
Enter ad production automation – your ticket to more time and less stress.
Enter ad production automation – your ticket to more time and less stress.
Do you find yourself drowning in a sea of repetitive design tasks every day? You're not alone. From resizing banners to generating HTML5 ads, the workload can quickly become overwhelming. But what if there was a way to reclaim those precious hours and focus on the tasks that truly matter?
Do you find yourself drowning in a sea of repetitive design tasks every day? You're not alone. From resizing banners to generating HTML5 ads, the workload can quickly become overwhelming. But what if there was a way to reclaim those precious hours and focus on the tasks that truly matter?
Imagine a world where creating high-quality ads is as easy as clicking a button. With ad production automation, it's not just a pipe dream – it's a reality. By harnessing the power of technology and specialized software tools, you can streamline your workflow, eliminate manual tasks, and supercharge your productivity.
But the benefits don't stop there. Ad production automation empowers your team to unleash their creativity and develop compelling ideas that captivate your audience.
Imagine a world where creating high-quality ads is as easy as clicking a button. With ad production automation, it's not just a pipe dream – it's a reality. By harnessing the power of technology and specialized software tools, you can streamline your workflow, eliminate manual tasks, and supercharge your productivity.
But the benefits don't stop there. Ad production automation empowers your team to unleash their creativity and develop compelling ideas that captivate your audience.
Say goodbye to tedious resizing and hello to innovative campaigns that leave a lasting impression.
Say goodbye to tedious resizing and hello to innovative campaigns that leave a lasting impression.
Say goodbye to tedious resizing and hello to innovative campaigns that leave a lasting impression.
Still not convinced?
Still not convinced?
Just ask the 17,000 brands who have already made the switch to Viewst's ad production automation. By accelerating their time to market by an average of more than 20 times, they've unlocked a world of possibilities and transformed their businesses for the better.
Ready to join the ranks of industry leaders? Discover how ad production automation can help you save time, streamline your workflow, and take your marketing to new heights. It's time to say goodbye to the grind and hello to a brighter future.
Each day, designers tackle numerous small tasks, amounting to hundreds or even thousands over time. While these tasks may seem minor on their own, they add up to significant hours when combined.
Just ask the 17,000 brands who have already made the switch to Viewst's ad production automation. By accelerating their time to market by an average of more than 20 times, they've unlocked a world of possibilities and transformed their businesses for the better.
Ready to join the ranks of industry leaders? Discover how ad production automation can help you save time, streamline your workflow, and take your marketing to new heights. It's time to say goodbye to the grind and hello to a brighter future.
Each day, designers tackle numerous small tasks, amounting to hundreds or even thousands over time. While these tasks may seem minor on their own, they add up to significant hours when combined.
Automating ad production aims to provide designers with the most valuable resource of all: time.
Automating ad production aims to provide designers with the most valuable resource of all: time.
Automating ad production aims to provide designers with the most valuable resource of all: time.
Furthermore, it empowers your team to focus on valuable tasks, such as developing compelling ideas that capture customer interest and leave a lasting impression of the brand.
Discover how utilizing ad production automation can help you save time and money, allowing you to prioritize the tasks that truly matter.
Furthermore, it empowers your team to focus on valuable tasks, such as developing compelling ideas that capture customer interest and leave a lasting impression of the brand.
Discover how utilizing ad production automation can help you save time and money, allowing you to prioritize the tasks that truly matter.
Chapter 2
What is ad production automation
What is ad production automation
What is ad production automation
This automation eliminates manual tasks and reduces human intervention, allowing brands to produce high-quality ads more efficiently and effectively. With ad production automation, marketers can easily and quickly create a wide range of advertising materials, such as banners, videos, and social media posts, to engage their target audience.
This automation eliminates manual tasks and reduces human intervention, allowing brands to produce high-quality ads more efficiently and effectively. With ad production automation, marketers can easily and quickly create a wide range of advertising materials, such as banners, videos, and social media posts, to engage their target audience.
One key aspect of ad production automation is the ability to generate personalized and dynamic content at scale. This means that brands can tailor their advertising messages to specific audience segments, increasing the relevance and impact of their campaigns. By leveraging data insights and machine learning algorithms, marketers can automate the content creation process based on customer behavior, preferences, and interactions with the brand.
Moreover, ad production automation enables brands to optimize their advertising campaigns in real-time. Marketers can A/B test different ad variations, analyze performance metrics, and make data-driven decisions to improve campaign performance. By automating the optimization process, brands can quickly iterate and refine their ads to maximize engagement and conversion rates.
Another benefit of ad production automation is the ability to streamline collaboration and workflow processes within marketing teams. By centralizing project management and communication tools, marketers can easily coordinate tasks, share assets, and track progress on ad campaigns.
One key aspect of ad production automation is the ability to generate personalized and dynamic content at scale. This means that brands can tailor their advertising messages to specific audience segments, increasing the relevance and impact of their campaigns. By leveraging data insights and machine learning algorithms, marketers can automate the content creation process based on customer behavior, preferences, and interactions with the brand.
Moreover, ad production automation enables brands to optimize their advertising campaigns in real-time. Marketers can A/B test different ad variations, analyze performance metrics, and make data-driven decisions to improve campaign performance. By automating the optimization process, brands can quickly iterate and refine their ads to maximize engagement and conversion rates.
Another benefit of ad production automation is the ability to streamline collaboration and workflow processes within marketing teams. By centralizing project management and communication tools, marketers can easily coordinate tasks, share assets, and track progress on ad campaigns.
This improves efficiency, enhances teamwork, and ensures that all stakeholders are aligned on campaign objectives and timelines.
This improves efficiency, enhances teamwork, and ensures that all stakeholders are aligned on campaign objectives and timelines.
This improves efficiency, enhances teamwork, and ensures that all stakeholders are aligned on campaign objectives and timelines.
The results of the market research highlight the increasing acknowledgment that Creative Ad Tech, which is focused on automation, relevance, and intelligence, plays a crucial role in the success of large-scale advertising efforts.
In a survey where participants were tasked with identifying the campaign element with the greatest potential to boost brand expansion and business results in the coming years, a significant majority (65%) chose creative personalization, surpassing audience targeting (19%) and bid management (16%).
The results of the market research highlight the increasing acknowledgment that Creative Ad Tech, which is focused on automation, relevance, and intelligence, plays a crucial role in the success of large-scale advertising efforts.
In a survey where participants were tasked with identifying the campaign element with the greatest potential to boost brand expansion and business results in the coming years, a significant majority (65%) chose creative personalization, surpassing audience targeting (19%) and bid management (16%).
Chapter 3
Examples of ad production automation
Examples of ad production automation
Examples of ad production automation
There are various ways ad production automation can benefit your workflow, such as resizing ad mockups for different formats, generating multiple HTML5 banners for all products, linking a CSV file to a banner set, improving communication between external and internal stakeholders, and enhancing tracking and reporting processes.
There are various ways ad production automation can benefit your workflow, such as resizing ad mockups for different formats, generating multiple HTML5 banners for all products, linking a CSV file to a banner set, improving communication between external and internal stakeholders, and enhancing tracking and reporting processes.
The aim of each of these processes is to simplify tasks and expedite operations. Here are a few examples of tasks that can be minimized through automation.
The aim of each of these processes is to simplify tasks and expedite operations. Here are a few examples of tasks that can be minimized through automation.
Scale ad mockup to all needed ratios
When ad design is created and approved, a designer can quickly resize static or animated banner to all formats with just a click of a button without the need to manually copy and past all elements from a ratio to a ration or animate all ratios one by one.
Generate HTML5 banners in bulk
When a designer created an HTML5 banner set consisted of a few sizes for one product/real estate spot/target audience, she can quickly connect a CSV file with all other products/real estate spots/values and generate as many HTML5 banner sets as many rows in a connected CSV file.
Animate static banners with ease
Add moving pixels to all your static banners in seconds using 82 fully customizable animations. It’s enough to cover 97% of your daily animation needs, and it’s much faster.
Implement last-minute fixes
Make changes and see style previews in bulk by syncing all your digital ads variations.
Streamline approval process
Share your latest design version with a simple link and keep all stakeholders on track. Instantly receive change requests and approvals.
Collaborate
Easily transfer digital assets across production and management teams without lossing feedback.
Make informed decisions
Get real-time data to design ads that convert, iterate your designs based on A/B test results.
Generate content variations with AI assistant
Connect your assets, specify a campaign goal and Viewst Al will generate unlimited number of visual variations for A/B testing. You’ll stay on brand and secure the quality of your banner ads.
Provident uses Viewst to automate ad production for their display ad campaigns and scale their A/B tests.
My marketing team and I have been using Viewst to build Google ads banners, and I'd like to tell you about my experience with the platform. We were able to make advertising that looked professional in no time at all with Viewst. Thanks to Unlimited Resizes, we were able to easily change the format of our ads. Resizing is now a thing of the past!
Thanks to Viewst's intuitive Design Editor, we have full creative power, and it's even easier than Photoshop and Illustrator. We have complete control on the color scheme, typefaces, and layouts. Because it lets us make different ad versions with varying content, it also makes A/B testing easier. The capacity to do away with tedious design chores like resizing is, however, Viewst's real selling point. Our testing throughout and productivity have both been greatly enhanced by this.
My marketing team and I have been using Viewst to build Google ads banners, and I'd like to tell you about my experience with the platform. We were able to make advertising that looked professional in no time at all with Viewst. Thanks to Unlimited Resizes, we were able to easily change the format of our ads. Resizing is now a thing of the past!
Thanks to Viewst's intuitive Design Editor, we have full creative power, and it's even easier than Photoshop and Illustrator. We have complete control on the color scheme, typefaces, and layouts. Because it lets us make different ad versions with varying content, it also makes A/B testing easier. The capacity to do away with tedious design chores like resizing is, however, Viewst's real selling point. Our testing throughout and productivity have both been greatly enhanced by this.
„
„
Roy El Baba
Head of Marketing
Roy El Baba
Head of Marketing
Provident uses Viewst to automate ad production for their display ad campaigns and scale their A/B tests.
My marketing team and I have been using Viewst to build Google ads banners, and I'd like to tell you about my experience with the platform. We were able to make advertising that looked professional in no time at all with Viewst. Thanks to Unlimited Resizes, we were able to easily change the format of our ads. Resizing is now a thing of the past!
Thanks to Viewst's intuitive Design Editor, we have full creative power, and it's even easier than Photoshop and Illustrator. We have complete control on the color scheme, typefaces, and layouts. Because it lets us make different ad versions with varying content, it also makes A/B testing easier. The capacity to do away with tedious design chores like resizing is, however, Viewst's real selling point. Our testing throughout and productivity have both been greatly enhanced by this.
„
Roy El Baba
Head of Marketing
Car dealerships Cavender uses Viewst to streamline communication process between different dealerships and speed up approval process. It helps the team to massively scale the number of variations for different brands in the group and be sure of quality control.
Viewst has been a time saving tool and has helped our marketing team become more organized with its built-in approval process.
Its AI resizing tool also quickly adjusts our creative to any size we need, and the simplicity of animating brings efficiency and provides a huge impact to our creative. Giving static design a touch of motion is now a simple process, as I previously needed to utilize a separate Adobe app for video production.
Any questions that have come up have also been thoroughly answered by Victoria and Marina, making the Viewst experience an incredibly positive one.
Viewst has been a time saving tool and has helped our marketing team become more organized with its built-in approval process.
Its AI resizing tool also quickly adjusts our creative to any size we need, and the simplicity of animating brings efficiency and provides a huge impact to our creative. Giving static design a touch of motion is now a simple process, as I previously needed to utilize a separate Adobe app for video production.
Any questions that have come up have also been thoroughly answered by Victoria and Marina, making the Viewst experience an incredibly positive one.
„
„
Kevin Taliman
Graphic Designer
Kevin Taliman
Graphic Designer
Car dealerships Cavender uses Viewst to streamline communication process between different dealerships and speed up approval process. It helps the team to massively scale the number of variations for different brands in the group and be sure of quality control.
Viewst has been a time saving tool and has helped our marketing team become more organized with its built-in approval process.
Its AI resizing tool also quickly adjusts our creative to any size we need, and the simplicity of animating brings efficiency and provides a huge impact to our creative. Giving static design a touch of motion is now a simple process, as I previously needed to utilize a separate Adobe app for video production.
Any questions that have come up have also been thoroughly answered by Victoria and Marina, making the Viewst experience an incredibly positive one.
„
Kevin Taliman
Graphic Designer
Chapter 4
How can you automate your ad production operations
How can you automate your ad production operations
How can you automate your ad production operations
Historically, the communication between creative and media teams has often been a major roadblock in the ad production process.
Historically, the communication between creative and media teams has often been a major roadblock in the ad production process.
Connecting the various tools used by these teams to create a more streamlined workflow can be a daunting and costly endeavor. Viewst, however, offers a solution to automate your ad production process.
By bringing all internal and external stakeholders into a shared workspace, organizing your brand assets, and eliminating the need for manual copying and pasting, Viewst helps boost your production capabilities.
With a user-friendly interface for quick setup and easy onboarding, Viewst makes the process seamless and efficient.
Connecting the various tools used by these teams to create a more streamlined workflow can be a daunting and costly endeavor. Viewst, however, offers a solution to automate your ad production process.
By bringing all internal and external stakeholders into a shared workspace, organizing your brand assets, and eliminating the need for manual copying and pasting, Viewst helps boost your production capabilities.
With a user-friendly interface for quick setup and easy onboarding, Viewst makes the process seamless and efficient.
Connect your digital assets to stay on brand
Connect your digital assets to stay on brand
The platform enables you to upload all your own assets, like fonts, logos, images, and more, to maintain control over your creative quality and uphold your brand's standards. Be sure to check out a quick tutorial on how to organize your assets and utilize them in the editor.
This will help you save time that would have otherwise been spent searching for the correct and current image or font in a cloud storage system.
The platform enables you to upload all your own assets, like fonts, logos, images, and more, to maintain control over your creative quality and uphold your brand's standards. Be sure to check out a quick tutorial on how to organize your assets and utilize them in the editor.
This will help you save time that would have otherwise been spent searching for the correct and current image or font in a cloud storage system.
Create a set of templates
Create a set of templates
Feel free to set up your workspace in the way that works best for you. To avoid duplicating your creative work, consider creating a folder with your brand's templates for various media channels, which you can then use for new campaigns. By spending time upfront to design, animate, and adjust the size for all aspect ratios, you can streamline the process and easily modify the necessary creative elements later on.
Feel free to assign this task to junior team members or interns to free up time for creative professionals to focus on what truly matters – generating captivating ideas.
Feel free to set up your workspace in the way that works best for you. To avoid duplicating your creative work, consider creating a folder with your brand's templates for various media channels, which you can then use for new campaigns. By spending time upfront to design, animate, and adjust the size for all aspect ratios, you can streamline the process and easily modify the necessary creative elements later on.
Feel free to assign this task to junior team members or interns to free up time for creative professionals to focus on what truly matters – generating captivating ideas.
Upload a product feed
Upload a product feed
If you're a D2C brand or a real estate agency looking to promote numerous items, you can streamline this process by uploading your CSV product feed. Typically, you can retrieve this file from your Product Information Management platform (PIM) with the required filters to incorporate various variables into your creative content.
Subsequently, you can link each component in the creative to a designated column in the CSV file, allowing Viewst to generate multiple HTML5 creative variations for each row in the CSV file.
If you're a D2C brand or a real estate agency looking to promote numerous items, you can streamline this process by uploading your CSV product feed. Typically, you can retrieve this file from your Product Information Management platform (PIM) with the required filters to incorporate various variables into your creative content.
Subsequently, you can link each component in the creative to a designated column in the CSV file, allowing Viewst to generate multiple HTML5 creative variations for each row in the CSV file.
Connect ad accounts
Connect ad accounts
This capability is particularly beneficial for creative teams handling heavy workloads. By integrating ad accounts, including display channels, with Viewst, you can effortlessly send prepared creatives directly to selected ad accounts, eliminating the need for time-consuming downloads and uploads.
Additionally, a significant advantage of this feature is that your designers receive real-time data on the performance of each creative across various media channels. Armed with this information, they can make informed decisions and enhance designs to better convert leads.
This capability is particularly beneficial for creative teams handling heavy workloads. By integrating ad accounts, including display channels, with Viewst, you can effortlessly send prepared creatives directly to selected ad accounts, eliminating the need for time-consuming downloads and uploads.
Additionally, a significant advantage of this feature is that your designers receive real-time data on the performance of each creative across various media channels. Armed with this information, they can make informed decisions and enhance designs to better convert leads.
Chapter 5
Whose time are you saving with ad production automation
Whose time are you saving with ad production automation
Whose time are you saving with ad production automation
Ad production automation is most effective when implemented across collaborative roles and departments within a company.
Ad production automation is most effective when implemented across collaborative roles and departments within a company.
It is worth noting that this is just a glimpse of the numerous automations that can be developed utilizing Viewst. Here are a few illustrations of the possibilities.
It is worth noting that this is just a glimpse of the numerous automations that can be developed utilizing Viewst. Here are a few illustrations of the possibilities.
Creative teams
Creative teams
Viewst was specifically created to streamline the workflow of creative teams, by automating tasks such as routing, copy-pasting, and other administrative duties. According to research conducted by Adobe, designers typically allocate around 26% of their time on administrative tasks, with a significant portion dedicated to communication with different departments.
Additionally, ad production activities consume approximately 60% of the total time required to produce a fully functional HTML5 banner set. By facilitating swift and seamless communication between creative teams and various stakeholders, while eliminating manual routing tasks, ad production automation can free up as much as 90% of a designer's time.
Yes, you read that correctly - up to 90%.
Viewst was specifically created to streamline the workflow of creative teams, by automating tasks such as routing, copy-pasting, and other administrative duties. According to research conducted by Adobe, designers typically allocate around 26% of their time on administrative tasks, with a significant portion dedicated to communication with different departments.
Additionally, ad production activities consume approximately 60% of the total time required to produce a fully functional HTML5 banner set. By facilitating swift and seamless communication between creative teams and various stakeholders, while eliminating manual routing tasks, ad production automation can free up as much as 90% of a designer's time.
Yes, you read that correctly - up to 90%.
Media buying teams
Media buying teams
Marketing teams often struggle to efficiently locate and utilize their important files, leading to wasted time and potential legal risks. The process of finding and sharing files internally and externally can be convoluted, with important feedback getting lost in various communication channels.
Viewst offers a solution to these challenges by automating tasks such as getting approvals, easily transfer digital assets across production and management teams without lossing feedback, speeding up go‑to‑market by more than 30 times.
With Viewst, teams can streamline their workflow, ensure compliance with licensing agreements, and easily share content with external partners, ultimately increasing productivity and reducing unnecessary manual tasks.
Marketing teams often struggle to efficiently locate and utilize their important files, leading to wasted time and potential legal risks. The process of finding and sharing files internally and externally can be convoluted, with important feedback getting lost in various communication channels.
Viewst offers a solution to these challenges by automating tasks such as getting approvals, easily transfer digital assets across production and management teams without lossing feedback, speeding up go‑to‑market by more than 30 times.
With Viewst, teams can streamline their workflow, ensure compliance with licensing agreements, and easily share content with external partners, ultimately increasing productivity and reducing unnecessary manual tasks.
Account Managers
Account Managers
Account managers face the challenge of efficiently managing projects, deadlines, and team assignments. With features such as status updates, deadlines, and assignee tracking, account managers can stay organized and on top of project progress.
By utilizing tools that allow them to stay on the same page with their team, track key milestones, and highlight critical points, account managers can save valuable time and streamline their workflow, ultimately leading to increased productivity and successful project management.
Account managers face the challenge of efficiently managing projects, deadlines, and team assignments. With features such as status updates, deadlines, and assignee tracking, account managers can stay organized and on top of project progress.
By utilizing tools that allow them to stay on the same page with their team, track key milestones, and highlight critical points, account managers can save valuable time and streamline their workflow, ultimately leading to increased productivity and successful project management.
Senior management
Senior management
Senior managers are constantly faced with the challenge of making informed decisions based on real-time data and effectively communicating these insights to the board members.
By utilizing features that allow them to access and analyze real-time data, senior managers can streamline their decision-making process and ensure that they are always up-to-date on critical information.
Additionally, with tools that enable them to easily create reports for the board members, senior managers can save valuable time and ensure that key insights are effectively communicated, ultimately leading to more efficient decision-making processes and improved organizational success.
Senior managers are constantly faced with the challenge of making informed decisions based on real-time data and effectively communicating these insights to the board members.
By utilizing features that allow them to access and analyze real-time data, senior managers can streamline their decision-making process and ensure that they are always up-to-date on critical information.
Additionally, with tools that enable them to easily create reports for the board members, senior managers can save valuable time and ensure that key insights are effectively communicated, ultimately leading to more efficient decision-making processes and improved organizational success.
Save ad production time with Viewst
Save ad production time with Viewst
Save ad production time with Viewst
Integrating marketing and design automation technologies can greatly accelerate the time-to-market process and lessen the workload of designers.
Through the utilization of automation systems, companies can optimize their creative processes, eliminate redundant and labor-intensive tasks, and ultimately decrease the risk of designer fatigue.
Integrating marketing and design automation technologies can greatly accelerate the time-to-market process and lessen the workload of designers.
Through the utilization of automation systems, companies can optimize their creative processes, eliminate redundant and labor-intensive tasks, and ultimately decrease the risk of designer fatigue.
Integrating marketing and design automation technologies can greatly accelerate the time-to-market process and lessen the workload of designers.
Through the utilization of automation systems, companies can optimize their creative processes, eliminate redundant and labor-intensive tasks, and ultimately decrease the risk of designer fatigue.
Start your free trial today
Start your free trial today
Start your free trial today
No credit card required.
No credit card required.
No credit card required.
Billing cycle:
Month
Year
Save 15%
Standard
For solo marketers & designers
$110
month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
20 MP4 & GIF downloads
3 brandbooks
Plus
For teams requiring real-time collaboration
$210
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
50 MP4 & GIF downloads per user
5 brandbooks per user
Premium
Best value
For teams requiring real-time anaytics
$400
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
150 MP4 & GIF downloads per user
20 brandbooks per user
Custom pricing
Invoice billing
Tailored terms
Enterprise
For large teams with particular needs
Billing cycle:
Month
Year
Save 15%
Standard
For solo marketers & designers
$110
month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
20 MP4 & GIF downloads
3 brandbooks
Plus
For teams requiring real-time collaboration
$210
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
50 MP4 & GIF downloads per user
5 brandbooks per user
Premium
Best value
For teams requiring real-time anaytics
$400
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
150 MP4 & GIF downloads per user
20 brandbooks per user
Custom pricing
Invoice billing
Tailored terms
Enterprise
For large teams with particular needs
Month
Year
Save 15%
Standard
For solo marketers & designers
$110
month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
20 MP4 & GIF downloads
3 brandbooks
Plus
For teams requiring real-time collaboration
$210
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
50 MP4 & GIF downloads per user
5 brandbooks per user
Premium
Best value
For teams requiring real-time anaytics
$400
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
150 MP4 & GIF downloads per user
20 brandbooks per user
Custom pricing
Invoice billing
Tailored terms
Enterprise
For large teams with particular needs