What variable content generation is all about?

It means the ability to add multiple variants for each image, button (CTA) or copy, or even language on a ratio in a creative. This feature could be used for creating banners for e-com SKU’s, localization of a design to different languages, multiple A/B-tests, different CTA’s, and headings.

How to add AI variations

Viewst’s AI-powered creative copy generator works like magic and generates perfectly-fitted texts based on your creative content. With it, you can make creative variations for A/B testing in literally 2 clicks.

Boost your creativity to write catchy copy for your campaigns. AI generation works with any domain in more than 50 languages.

It is a great tool for your inspiration, to speed up production and push your creative performance forward.

Here's how you can add variations to your copy or button:

First, choose a text element or button for which you want to add variations.
Click the Add content variations (AI) button 1.
You'll see some AI-generated text in the "Variant 2" field. You can use it as-is, make some edits 2 / 4, or simply delete it altogether 3 if it doesn't fit your needs.

For images, you can also change the Fill mode 5. We recommend using the Fit option.

You can add as many variations for every element as you want.

You can delete unnecessary variants by clicking the Delete button. To disable variations for elements, just leave the single variant.

How to download all created variants

Click the Download button 6.
Choose the file type.
Choose the generation type.

The By order option is perfect for product SKUs and localization.
All possible variations are great for A/B testing to get the maximum number of variants.
The Current displayed variant is great to test a creative in the ad network or approve it with stakeholders

Wait for the generation to complete. This process may take some time. In the top menu, next to the Download button, a notification will appear when the variations are available for download.

Frequently asked questions

How does Viewst’s platform facilitate real-time collaboration between creative and media teams?

Viewst’s platform facilitates real-time collaboration between creative and media teams by providing a mutual workspace where they can seamlessly collaborate at the design step and are able to share comments and stay on the same page with all their mutual projects. The platform allows for quick and efficient collaboration, enabling teams to receive prompt data on each creative performance. This ongoing conversation and continuous flow of ideas and insights between designers and media buyers enhance understanding and collaboration between the two teams.

Can Viewst provide more details on how they establish attribution connections between Google Campaign Manager and various Demand-Side Platforms?

Viewst has achieved a significant breakthrough by successfully establishing attribution connections between Google Campaign Manager (CM) and various Demand-Side Platforms (DSPs). Through this integration, Viewst provides advertisers with immediate feedback on the effectiveness of their display ads. The platform’s proprietary algorithms correlate user interactions with creative variations across multiple channels, attributing conversions and engagement metrics directly to specific creative elements. This granular level of insight allows for rapid iteration and refinement of ad creatives, leading to improved campaign performance.

What specific features does Viewst offer to bridge the gap between creative and media teams and foster understanding and collaboration?

Viewst offers features, such as statuses for each creative and each ratio inside it, assignee, who is in charge of the project, deadline settings, preview sharing link to speed up and simplify approval process, data analytics of each creative performance, etc.The platform provides a home field for both creative and media teams, creating a space where everyone feels valued and can contribute their unique perspectives. It enables teams to iterate quickly, improve creatives, and speed up go-to-market. With Viewst, collaboration is not a one-off handoff but an ongoing conversation, allowing for a continuous flow of ideas and insights. This fosters a comprehensive understanding of consumer behavior and facilitates data-driven design decisions, resulting in exceptional user experiences.

🍭 AI content variations