🍭 AI content variations

What variable content generation is all about?

It means the ability to add multiple variants for each image, button (CTA) or copy, or even language on a ratio in a creative. This feature could be used for creating banners for e-com SKU’s, localization of a design to different languages, multiple A/B-tests, different CTA’s, and headings.

How to add AI variations

Viewst’s AI-powered creative copy generator works like magic and generates perfectly-fitted texts based on your creative content. With it, you can make creative variations for A/B testing in literally 2 clicks.

Boost your creativity to write catchy copy for your campaigns. AI generation works with any domain in more than 50 languages.

It is a great tool for your inspiration, to speed up production and push your creative performance forward.

Here's how you can add variations to your copy or button:

  1. First, choose a text element or button for which you want to add variations.

  2. Click the Add content variations (AI) button 1.

  3. You'll see some AI-generated text in the "Variant 2" field. You can use it as-is, make some edits 2 / 4, or simply delete it altogether 3 if it doesn't fit your needs.




For images, you can also change the Fill mode 5. We recommend using the Fit option.

You can add as many variations for every element as you want.

You can delete unnecessary variants by clicking the Delete button. To disable variations for elements, just leave the single variant.

How to download all created variants

  1. Click the Download button 6.


  2. Choose the file type.


  3. Choose the generation type.


  • The By order option is perfect for product SKUs and localization.

  • All possible variations are great for A/B testing to get the maximum number of variants.

  • The Current displayed variant is great to test a creative in the ad network or approve it with stakeholders

Wait for the generation to complete. This process may take some time. In the top menu, next to the Download button, a notification will appear when the variations are available for download.