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Mar 27, 2021
Updated Jul 19, 2021
Viewst announces the launch of a new killer feature: variable content generation
The advertising market has been growing and developing rapidly in recent years. It is constantly adapting to consumer wishes for personalisation changes, and to every target audience in terms of colours, products, photos, calls to action, language etc.
As a result there are a multitude of software solutions to create ads of different formats. The challenge lies in automating a greater quantity of and better-quality ads in less time.
Variable content generation – the new big thing in ad production
Viewst has just shipped a new killer feature for variable content generation.
It is easy to use, and it lets you multiply headlines, text and language, images, headlines, and call-to-action buttons to create and test new ad combinations in just a few clicks.
This feature provides three great opportunities: simplification of work, reduction of ad production time, and facilitating increased variability, thereby allowing greater earnings.
This feature is extremely important for e-commerce ads, A/B testing, and ad localisation.
“The digital advertising market is growing daily. To say the right words to your customer and to create catchy ads you need to design them quickly and have great variability to reach the mind of each buyer. Variable content generation makes this possible for every marketer and designer, and this is our contribution to the ad market’s development”, said Victoria Duben, Founder/ CEO Viewst.
Watch our tutorial video about how this function works.
Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.