Prioritize what matters - craft compelling visuals

Being a marketing designer comes with its own set of unique challenges. From managing an overwhelming workload to staying inspired, these hurdles can often hinder creativity and hinder productivity. What are the common challenges faced by marketing designers and discuss strategies to overcome them.

Overwhelming Workload

One of the primary challenges marketing designers face is an excessively high workload. The constant demand for creatives, campaigns, and collateral can be overwhelming, leaving designers struggling to keep up. However, there are ways to tackle this challenge:

Prioritize and Delegate: Identify the most critical tasks and focus on those first. Delegate non-design related tasks, such as file organization or administrative duties, to free up time for creative work.

Collaborate and Communicate: Work closely with team members, project managers, and stakeholders to ensure clarity on priorities and deadlines. Effective communication can help manage expectations and reduce unnecessary overload.

These are the marketing automation tools to improve production management process:

1. Viewst

Creative teams using Viewst say they managed to scale their production capabilities by more than 30x on average, not hiring additional designers or contractors, mostly by streamlining approval process and automating revisions implementation.

Viewst best features:

• Track all you ad production projects in one place in real time

• Be aware of all change requests and their implementation
  Keep all stakeholders aware of deadlines and statuses of each project and creative variation

• Organize all needed assets to use whenever needed

• Scale your creative variations in a few clicks

• Implement all design changes not leaving the platform

• Analyze all your designs performance in real time

Viewst limitations: 

• There’s no possibility to edit video files

• E-com customers requested Shopify integration which is still under development

2. Click up

ClickUp is a powerful project management and collaboration tool designed to help teams and individuals streamline their workflows, improve productivity, and stay organized. It offers a wide range of features and capabilities to support various project management needs.

Click Up best features:

• Comprehensive dashboards that provide a holistic view of projects, simplifying the management of multiple projects

• Enhanced time tracking capabilities that enable you to establish estimates and align your work with team capacities and client expectations

• Sophisticated visualizations, including Kanban boards, Gantt charts, and calendars, that enhance your ability to track work and project timelines efficiently

Click Up limitations:

• Challenging onboarding process for newbies 

• Lack of flexibility for free plan users

3. Monday

Monday is a project management and team collaboration software platform. It is designed to help teams plan, track, and manage their work more efficiently. Monday offers a range of features to support project management, including task management, team collaboration, customizable workflows, visual project tracking, and reporting. With Monday, teams can streamline their workflows, improve productivity, and stay organized.

Monday best features:

• Robust functionalities for managing tasks, such as task interdependencies and automation, to ensure smooth progress of intricate work.

• A user permission system that safeguards confidential client information while still enabling effective team collaboration.

• The ability to track project expenses and link them to specific projects, simplifying resource planning for creative agencies.

• Seamless file-sharing capabilities via integrations with popular productivity tools like Slack, Outlook, and more.

Monday limitations:

• Limited AI capabilities

Lack of Motivation and Inspiration:

Designers often encounter periods of low motivation and inspiration, which can hinder their ability to produce outstanding work. Here are some remedies to reignite the spark:

Seek Inspiration: Explore various sources of inspiration such as design blogs, websites, social media, or attending design conferences. Engaging with the broader design community can help reignite passion and generate fresh ideas.

Collaborate and Share Feedback: Regularly collaborate with colleagues and seek feedback to gain different perspectives. This can inject new energy into projects and stimulate creativity.

Sometimes this period is caused by a burnout. Marketing designers have to cope with loads of mechanical tasks, like resizing and revising the existing batch of creatives. It’s not even about design, but pure production routine. You can use design automation assistants to scale and speed up this process:

1. Viewst

Creative teams using Viewst say they managed to scale their production capabilities by more than 30x on average, not hiring additional designers or contractors, automating various abd ratios scaling and revisions implementation.

Viewst best features:

• Scale your animated mockups to all needed aspect ratios for both social and display ad channels as well as to any needed custom ratio with just a click of a button and save hors and even days if you work with big volumes.

• Implement requested changes to all ratios immediately by fixing in one place.

• Generate content variations aligned with approved concept with the help of AI tools automatically.

• Generate thousands of fancy HTML5 personalized banners for all SKUs in bulck in seconds.

Viewst  limitations:

• No free plan

2. Creatopy

Creatopy is an online design tool that allows users to create visually appealing graphics and designs. The platform also supports collaboration and teamwork, making it suitable for both individual designers and teams. Creatopy aims to simplify the design process and empower users to create professional-quality visuals for their marketing and branding needs.

Creatopy best features:

• The platform offers an intuitive drag-and-drop editor that makes designing easy and accessible to users of all skill levels. 

• Allows team members to collaborate in real-time, simplifying the design review and approval process. 

• Users can create designs that adapt seamlessly to different screen sizes and devices. 

Creatopy limitations:

• Creatopy may have limited integration options with other platforms or software.

3. Celtra

Celtra is a cloud-based creative management platform that provides tools for designing, producing, and optimizing digital advertising campaigns. With Celtra, users can create engaging and interactive ad experiences across multiple channels, including mobile, desktop, and social media. Celtra's goal is to streamline the ad creation process, improve efficiency, and enable marketers to deliver high-quality and impactful digital advertising campaigns.

Celtra best features:

• Celtra streamlines collaboration among team members with features like real-time editing, commenting, and version control. 

• The platform provides a range of advanced design capabilities, including drag-and-drop editors, animation tools, interactive elements, and data-driven creative insights.

• Users can create dynamic ads that adapt and personalize content based on user behavior, location, or other data. 

• Celtra offers real-time previews, allowing users to see how their ads will appear across different devices and screen sizes.

Celtra limitations:

• Complex onboarding

• Expensive service for enterprises

Keep learning: Invest time in personal growth by learning new design techniques, experimenting with different styles, or exploring other creative outlets. This continuous learning process can help designers stay inspired and motivated.

Conclusion

Implementing marketing and design automation tools can have a significant impact on speeding up the go-to-market process and alleviating the burden of routine tasks on designers. By leveraging the power of automation, businesses can streamline their creative workflows, eliminate repetitive and time-consuming tasks, and ultimately reduce designer burnout.

FAQ

1. What are some common challenges faced by marketing designers?

   Marketing designers often struggle with overwhelming workloads, lack of motivation and inspiration, and the burden of routine tasks such as resizing and revising creatives.

   
   

2. How can marketing designers overcome overwhelming workloads?

   To tackle high workloads, designers can prioritize tasks, delegate non-design related responsibilities, collaborate and communicate effectively with team members, and utilize marketing automation tools like Viewst, ClickUp, or Monday to improve production management processes.

   
   

3. How can marketing designers reignite their motivation and inspiration?

   Designers can seek inspiration from various sources, collaborate with colleagues for feedback and fresh perspectives, and invest time in personal growth by learning new design techniques or exploring different creative outlets.

   
   

4. How can marketing designers streamline routine tasks to prevent burnout?

   Design automation assistants like Viewst, Creatopy, and Celtra can help designers scale and speed up the production process, automate various tasks such as resizing and revising creatives, and generate content variations efficiently.

   
   

5. What benefits can businesses gain from leveraging marketing and design automation tools?

   By implementing automation tools, businesses can speed up the go-to-market process, streamline creative workflows, eliminate repetitive and time-consuming tasks, reduce designer burnout, and ultimately enhance productivity and efficiency in their marketing initiatives.