Real Estate marketing hacks

In the fast-paced world of real estate marketing, the ability to quickly adapt creatives is crucial to staying ahead of the competition and effectively reaching potential buyers. However, the manual adjustments of assets can be a significant pain point for designers and agencies, leading to wasted time, resources, and potential errors.

The importance of personalization in real estate marketing

Ad fatigue could be a contributing factor to diminishing conversion rates on display ads for real estate businesses. As users can grow disinterested in repetitive or irrelevant ads over time, it is crucial for companies to refresh their advertising creatives regularly. By tailoring ad content to specific target audiences and conducting A/B testing on different variations, businesses can better understand what designs and messaging resonate most effectively with their potential customers.

In a recent study by Segment, it was found that a whopping 71% of consumers feel frustration when their shopping experiences lack personalization. This highlights the importance of creating targeted and personalized advertising campaigns to enhance user engagement and drive conversions in the competitive real estate market.

Production challenges

When a designer is burdened with a heavy workload, the quality of ads can suffer. This is especially true in the real estate industry, where the need for personalized and geo-fenced content is crucial. With numerous designs tailored for different locations, multiple versions for A/B testing, and various media channels requiring different aspect ratios, the workload for designers can quickly become overwhelming.

Imagine having to handle a large number of creatives, each with its own specifications, only to receive last-minute change requests that require revisions to dozens, if not hundreds, of designs. It's no wonder that designers in this field often experience high levels of burnout. The sheer volume of work and constant pressure to deliver high-quality content can take a toll on their creativity and mental well-being.

The growing demand for animated ads

The burden on designers in the real estate industry is compounded by the increasing demand for animated ads. These dynamic creatives are becoming more popular as they prove to be an effective way to capture the attention of potential buyers. Animated ads have a distinct advantage in engaging viewers and leaving a lasting impression, allowing developers and agencies to stand out from the competition.

However, the process of creating and adjusting animated assets is labor-intensive and time-consuming. Coupled with the already heavy workload of designing personalized and geo-fenced content for various locations and media channels, this added layer of complexity can further contribute to designer burnout. The need to constantly innovate and produce high-quality animated ads adds another layer of pressure to an already demanding workload.

Ad production automation

To address this challenges, production automation tools can be a game-changer for real estate developers and agencies. These tools streamline the process of creating and adjusting assets, enabling designers to make changes quickly and efficiently. By automating repetitive tasks and reducing the risk of human error, production automation tools can help save time, resources, and ultimately improve the quality of the creatives being produced.

One of the key benefits of ads production automation is the ability to sync all aspect ratios in a banner set seamlessly. This means that when a designer makes a change in one place, it is immediately applied to all other ratios in the set, saving valuable time and effort. Instead of manually adjusting each individual creative, designers can now make changes in seconds, ensuring consistency across all assets.

This level of automation not only streamlines the design process but also reduces the risk of errors and inconsistencies in creatives. By eliminating the need for manual adjustments, designers can focus on more strategic tasks and creative enhancements, ultimately improving the overall quality of the final product.

One of the key advantages of production automation tools, such as Viewst, is the ease of implementing changes to both static and animated assets. With Viewst, designers can quickly animate all initial static banners and make adjustments in seconds, ensuring a cohesive and consistent visual identity across all creatives.

For static assets, Viewst allows designers to easily animate elements, add movement and transitions, and create eye-catching effects without the need for complex animation software. This simplifies the design process and enables designers to quickly bring their static banners to life, enhancing their impact and engagement.

“With Viewst, I feel it’s possible to offer our clients compelling and quick turnaround HTML5 without making the team relearn an entirely different and complex software. I am so grateful for the phenomenal customer support that Viewsts provides - Victoria and Marina are always kind, responsive, and knowledgeable. We’re still getting our legs under us, but with their help, I feel confident in our ability to deliver. “ 

Ellie O’Shei
Crearive Director 

Narrative Strategies

Conclusion

In conclusion, the real estate industry is facing numerous challenges when it comes to creating and adjusting advertising assets. The demand for personalized, geo-fenced, and engaging content is higher than ever, leading to increased pressure on designers and agencies to deliver high-quality creatives quickly and efficiently.

The use of production automation tools, such as Viewst, offers a solution to these challenges by streamlining the design process, reducing the risk of errors, and improving overall efficiency. By automating repetitive tasks and simplifying the creation of both static and animated assets, designers can focus on more strategic tasks and creative enhancements, ultimately enhancing the impact and engagement of their advertising campaigns.

With the increasing popularity of dynamic and animated ads in the real estate industry, it is essential for developers and agencies to leverage automation tools to stay ahead of the competition and make a lasting impression on potential buyers. By embracing technology and innovation, businesses can overcome the burden of manual adjustments, improve the quality of their creatives, and ultimately drive conversions in today's competitive market.

FAQ:

1. What are some common challenges faced by designers and agencies in the real estate marketing industry?

   Some common challenges include the manual adjustments of assets, high workload leading to burnout, the need for personalized content, and the increasing demand for animated ads.

   
   

2. Why is personalization important in real estate marketing?

   Personalization in real estate marketing is crucial as it helps to enhance user engagement, drive conversions, and avoid ad fatigue among potential buyers.

   
   

3. How can production automation tools benefit real estate developers and agencies?

   Production automation tools streamline the process of creating and adjusting assets, saving time and resources, reducing errors, and improving the overall quality of creatives.

   
   

4. What is the advantage of using Viewst as a production automation tool?

   Viewst allows designers to quickly animate static banners, sync all aspect ratios in a banner set seamlessly, and make adjustments to both static and animated assets, all while maintaining a cohesive and consistent visual identity.

   
   

5. How can automation tools help designers focus on strategic tasks and creative enhancements?

   By eliminating the need for manual adjustments, automation tools free up designers to focus on more strategic tasks, such as tailoring ad content, conducting A/B testing, and creating targeted and personalized advertising campaigns.