Outperform the competition with HTML5 personolised ads

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May 29, 2024

Updated May 29, 2024

Real estate professionals can transform property listings into captivating HTML5 banners using Viewst. This seamless integration enhances visibility and attracts more prospects effortlessly.

Advantages for Real Estate:

  • Integration: Easily integrate with CSV files to create engaging banners.

  • Speed: Drastically reduce ad production times.

  • Impact: Increase visibility and engagement with potential buyers.

Maximize your real estate marketing efforts with Viewst's innovative tools. Find out more.

In the fiercely competitive real estate market, where properties are abundant and attention spans are short, innovative marketing strategies are essential for real estate professionals to stand out and attract potential buyers. Viewst offers a cutting-edge platform that revolutionizes traditional property listings by transforming them into captivating HTML5 banners. By leveraging Viewst's powerful technology, real estate professionals can elevate their marketing efforts to new heights, creating visually stunning and interactive advertisements that draw in prospects with compelling visuals and engaging features.

With Viewst, real estate professionals can showcase their properties in a dynamic and engaging manner, capturing the interest of potential buyers and differentiating themselves in a crowded marketplace. By utilizing HTML5 banners, which offer a range of interactive elements and multimedia capabilities, real estate professionals can convey the unique selling points of their listings in a visually appealing and memorable way. This innovative approach not only enhances the presentation of properties but also increases the chances of attracting qualified leads and driving conversions.

Convert your existing static banners into HTML5 in no time

Thanks to Viewst's intuitive Design Editor, we have full creative power, and it's even easier than Photoshop and Illustrator. We have complete control on the color scheme, typefaces, and layouts. Because it lets us make different ad versions with varying content, it also makes A/B testing easier.

Roy El Baba, Head of Marketing
Provident Real Estate

Seamless integration

Viewst offers a seamless integration feature that empowers real estate professionals to transform their property listings into eye-catching HTML5 banners quickly and easily. By integrating Viewst with their CSV files, real estate professionals can effortlessly create engaging advertisements that highlight the best features of their listings. This seamless integration not only enhances the visual appeal of property listings but also streamlines the workflow and reduces ad production times, allowing real estate professionals to focus on attracting potential buyers and driving conversions.

For real estate professionals looking to create highly relevant ads that resonate with their target audience, connecting Viewst to a live inventory data feed is a game-changer. By showcasing properties that are currently available on their lot, real estate professionals can capture the interest of potential buyers who are actively in the market for a new property. Providing detailed information about specific property spots, such as square footage, number of bedrooms, and any unique selling points, can encourage users to visit the property listing page and make inquiries, ultimately driving lead generation and increasing sales opportunities.

Quick and efficient ad production

Time is a critical factor in real estate marketing. Viewst drastically reduces ad production times from weeks to moments, allowing you to stay agile and responsive to market changes. This efficiency helps you maintain a steady flow of fresh, engaging content that keeps potential buyers interested.

Viewst is revolutionizing the way properties are promoted across various media channels with its innovative scaling capabilities. With just a click of a button, Viewst can easily scale assets to different ratios, ensuring that properties can be effectively promoted on all possible media channels without the hassle of manual resizing.

By streamlining the scaling process, Viewst eliminates the tedious work of creating multiple versions of assets for different platforms, saving time and resources for property managers and marketers. This seamless scalability not only simplifies the promotional process but also enhances the reach and impact of property campaigns across diverse media channels.

We were able to make advertising that looked professional in no time at all with Viewst. Thanks to Unlimited Resizes, we were able to easily change the format of our ads. Resizing is now a thing of the past!
The capacity to do away with tedious design chores like resizing is, however, Viewst's real selling point. Our testing throughout and productivity have both been greatly enhanced by this.

Roy El Baba, Head of Marketing
Provident Real Estate

Moreover, Viewst excels in bringing together creative, media, and other managers involved in the production cycle to a shared workspace. This collaborative environment fosters efficient communication and coordination, enabling teams to work together seamlessly towards a common goal. By centralizing the production process and facilitating real-time collaboration, Viewst accelerates the go-to-market timeline by an impressive 20 times, even with high-volume production.

Enhanced visibility and engagement

Captivating visuals are key to attracting potential buyers. Viewst’s design tools enable you to create high-quality HTML5 banners that enhance your listings' visibility and drive engagement. By presenting your properties in the best light, you can generate more leads and increase sales.

Research by Ipsos reveals that a significant 75% of a campaign's effectiveness can be linked to the creative strategies utilized. This highlights the importance of creativity in attracting the interest of potential buyers, fostering engagement, and ultimately meeting marketing goals. As property marketers aim to maximize the results of their campaigns, placing a strong emphasis on creativity in property promotions is crucial for delivering substantial outcomes.

Create captivating and customised banners, while staying on brand.


We delve deeper into real estate digital marketing strategies and tools to use to outperform the competition in our blog post: Real Estate display ads strategies for 2024

Streamlined Workflow

Viewst simplifies the ad creation process, making it easy for real estate professionals to manage their marketing efforts. The platform’s intuitive interface and powerful features allow you to focus on what matters most – selling properties. This streamlined workflow enhances productivity and ensures consistent branding across all campaigns.

Quickly and easily repurpose your creatives built for one media channel to use in all others, scale creative variations for your A/B tests in no time, simply adding content variations to your existing and approved banner sets, get instant approvals from all stakeholders.

Conclusion

Real estate marketing teams can scale their efficiency and maintain stable costs of leads year-over-year by leveraging platforms like Viewst. By quickly repurposing assets from one channel to another and animating static creatives in no time, they can ensure a consistent brand presence across various channels. Viewst enables teams to share ideas rapidly and streamline the approval process, resulting in faster turnaround times for campaigns. This increased efficiency allows marketing teams to reach their target audience more effectively and drive higher-quality leads while keeping costs stable. By utilizing Viewst's platform, real estate marketers can optimize their operations, enhance collaboration, and ultimately achieve their marketing goals more efficiently.

Ready to elevate your real estate marketing? Find out more.


FAQ:

  1. How can real estate professionals utilize Viewst to enhance their marketing efforts?

    Real estate professionals can leverage Viewst to transform property listings into captivating HTML5 banners, seamlessly integrating with CSV files to create engaging advertisements. The platform offers tools to drastically reduce ad production times, increasing visibility and engagement with potential buyers.


  2. How does Viewst streamline the ad creation process for real estate professionals?

    Viewst simplifies the ad creation process by providing an intuitive interface and powerful features that allow professionals to easily manage their marketing efforts. The platform enables quick repurposing of creatives from one media channel to another, scaling variations for A/B tests, and obtaining instant approvals from stakeholders.


  3. How does Viewst help real estate professionals maintain consistency in branding across campaigns?

    Viewst offers tools to quickly and easily repurpose creatives built for one media channel to use in all others while ensuring brand consistency. The platform allows professionals to add content variations to existing approved banner sets and provides a streamlined workflow for managing statuses, deadlines, and comments.


  4. How does Viewst foster collaboration among marketing teams in the real estate industry?

    Viewst brings together creative, media, and other managers involved in the production cycle to a shared workspace, fostering efficient communication and coordination. This collaborative environment accelerates the go-to-market timeline by an impressive 20 times, even with high-volume production, allowing teams to work together seamlessly towards a common goal.

Author
Author
Author
Founder, CEO at Viewst
Founder, CEO at Viewst
Founder, CEO at Viewst

Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.

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