Mastering the art of display ads

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May 27, 2024

Updated May 27, 2024

In the world of auto dealership marketing, digital display ads play a pivotal role in capturing leads, driving traffic to your website, and boosting conversions. If you want to make the most out of your digital display campaigns, here are some valuable tips to keep in mind.

Crafting compelling designs

In the realm of advertising, creativity has been proven to be a key driver of campaign success. According to a study conducted by Ipsos, a staggering 75% of the effectiveness of a campaign can be attributed to the creative elements employed. This underscores the crucial role that creativity plays in capturing the attention of target audiences, driving engagement, and ultimately achieving marketing objectives. As marketers strive to optimize their campaigns and enhance their impact, prioritizing creativity in ad development is essential for achieving meaningful outcomes.

Measuring the performance of display ads has long been a challenge for marketers, with limited insights provided by platforms such as Google and other DSPs, which typically offer only aggregated data. However, the innovative solution offered by Viewst introduces a game-changing approach to creative performance evaluation. By providing real-time data on the performance of each individual creative, Viewst empowers designers and marketers to gain deeper insights into the impact of their ads and optimize strategies for enhanced engagement and ROI. With Viewst, businesses can unlock the potential of their display ad campaigns and drive more effective marketing outcomes through data-driven decision-making.

We delved deeper about tools that help you to assess the impact of your creatives in our article: “The critical role of performance data for creative designers

Integrating display ads with your website

In the digital age, the success of display ad campaigns hinges on more than just eye-catching creatives and compelling messaging. To truly maximize impact and drive conversions, it is essential to integrate and align display ads with the corresponding website and landing pages. This synergy between ad content and on-site experience plays a critical role in enhancing user experience, increasing engagement, and ultimately boosting ROI. By ensuring consistency in branding, messaging, and design elements across all touchpoints, businesses can create a seamless and cohesive journey for their target audience.

Personolizing ad content

Personalized content has become a cornerstone of successful digital marketing efforts, allowing businesses to connect with different target audiences on a more personalized and engaging level. However, the constant change of stock presents a unique challenge, making it difficult to keep up with frequent alterations and create new banner sets to showcase the latest available offerings. This challenge calls for a more agile and adaptive approach to content production, where the ability to quickly update and iterate on messaging and visuals becomes paramount.

Viewst automation offers a solution to this problem by streamlining the production process and enabling the creation of numerous variations of content in a fraction of the time it would take with traditional methods. By leveraging Viewst automation, businesses can efficiently and effectively scale their content production efforts to keep up with the fast-paced nature of their industry, ultimately driving better engagement and conversions with their target audience.

To create highly relevant ads that appeal to your audience, consider connecting Viewst to a live inventory data feed. By showcasing vehicles that are currently available on your lot, you can capture the interest of potential buyers who are actively considering a purchase. Providing detailed information about specific vehicles can encourage users to visit your vehicle listing page and make inquiries.

Animating static ads

Automotive dealerships are known for their substantial advertising budgets, with a staggering $1.6 billion spent on static ads alone in 2021. While static banners have been a staple in the automotive advertising arsenal, there is a growing need for innovation and differentiation in order to stand out in a crowded market. One way to achieve this is by incorporating animated elements into static banners, adding movement and interactivity to capture the attention of potential customers.
Animated ads have been proven to be more engaging and effective in capturing the attention of consumers compared to static ads. The movement inherent in animated banners draws the eye and encourages interaction, leading to higher engagement rates and ultimately driving more conversions. By adding moving pixels to static banners, automotive dealerships can create a more dynamic and visually appealing advertising experience, making their brand more visible and memorable in the minds of consumers.

While the benefits of animated ads are clear, the challenges in transitioning from static to animated banners are not to be overlooked. The process of creating animation can be time-consuming and resource-intensive, requiring specialized skills and software tools that may not be readily available within the dealership's marketing team. Additionally, the need to maintain brand consistency and messaging across all animated ads poses a further challenge in ensuring a cohesive and unified advertising campaign.


Its AI resizing tool also quickly adjusts our creative to any size we need, and the simplicity of animating brings efficiency and provides a huge impact to our creative. Giving static design a touch of motion is now a simple process, as I previously needed to utilize a separate Adobe app for video production.

Kevin Taliman, Graphic Designer

Viewst offers a streamlined solution for converting static banners into animated HTML5 display ads with ease. By leveraging Viewst's innovative platform, automotive dealerships can quickly and efficiently transform their existing static ads into dynamic and engaging animated content. With a user-friendly interface and intuitive tools, Viewst simplifies the animation process, allowing dealerships to create eye-catching ads that capture the attention of their target audience.

You can find more detail on how Viewst can empower your designers and marketing team with no additional investments into a new headcount in our article: “Honing the art: exploring the world of static and HTML5 banner advertising”

Retargeting lost leads

Don't let inactive leads slip through the cracks. Implement a retargeting strategy to re-engage prospects who have shown interest but have not yet converted. Develop tailored ad designs specifically targeted at these lost leads, and continuously optimize your campaigns to improve click-through rates and conversions.

Conclusion

In today's competitive business landscape, scaling your business and standing out among competitors is essential for long-term success. However, acquiring and retaining top talent can be a costly and time-consuming endeavor. This is where Viewst steps in, offering a revolutionary solution that enables businesses to scale faster than the labor market.

Viewst's cutting-edge technology empowers your creative and marketing team to scale at the same pace your business is growing, without the need to hire additional personnel. By providing a self-service platform that allows your team to easily convert static ads into interactive HTML5 content, Viewst streamlines the process of creating and disseminating advertising materials.

One of the key benefits of Viewst is its ability to facilitate seamless communication between different departments within your organization, accelerating your go-to-market strategy and ensuring a cohesive brand message across all touchpoints. This agile approach to marketing enables businesses to keep up with the rapidly evolving stock and offerings in various locations, effectively staying ahead of the curve and maximizing opportunities for growth.

By leveraging Viewst's innovative platform, automotive dealerships can unlock new levels of efficiency and effectiveness in their marketing efforts. With the ability to quickly adapt and respond to changing market conditions, businesses can gain a competitive edge and maintain a strong presence in their industry. Say goodbye to the constraints of traditional hiring processes and embrace the future of scalable marketing with Viewst.

Ready to elevate your digital advertising game? Book a demo today to discover how Viewst tech can help your team with instantly creating inventory-based display ads can boost your conversion rates and drive traffic to your dealership website.



FAQ

  1. How can Viewst help my dealership scale its marketing efforts without hiring additional personnel?

    Viewst technology empowers your creative and marketing team to scale at the same pace your business is growing, eliminating the need to hire more people. By providing a self-service platform that converts static ads into interactive HTML5 content, Viewst streamlines the process of creating and disseminating advertising materials. This allows your team to keep up with the fast-changing stock and offerings in various locations, ensuring you stay ahead of the competition.


  2. What unique insights does Viewst offer for measuring the performance of display ads?

    Traditional platforms like Google and other DSPs provide limited, aggregated data on ad performance. However, Viewst introduces a game-changing approach by offering real-time data on the performance of each individual creative. This empowers designers and marketers to gain deeper insights into the impact of their ads, optimize strategies for enhanced engagement, and drive more effective marketing outcomes through data-driven decision-making.


  3. How can integrating display ads with our website improve user experience and boost conversions?

    To maximize the impact of display ad campaigns, it is essential to integrate and align ads with your website and landing pages. By ensuring consistency in branding, messaging, and design elements across all touchpoints, businesses can create a seamless and cohesive journey for their target audience. This synergy between ad content and on-site experience enhances user experience, increases engagement, and ultimately boosts ROI.


  4. How does Viewst automation help in creating personalized ad content that resonates with different target audiences?

    Personalized content is crucial for connecting with audiences on a more engaging level. However, the constant change of stock presents a challenge in keeping up with frequent alterations and creating new banner sets. Viewst automation streamlines the production process, enabling businesses to create numerous variations of content in less time. By leveraging Viewst automation, businesses can efficiently scale their content production efforts and drive better engagement and conversions with their target audience.

Author
Author
Author
Founder, CEO at Viewst
Founder, CEO at Viewst
Founder, CEO at Viewst

Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.

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