Case study
How Digicust Boosted CTR by 571% and Increased Leads by 80%
How Digicust Boosted CTR by 571% and Increased Leads by 80%
Using Viewst Ad Platform, Digicust automated its HTML5 banner production, reducing costs and production time while achieving significant improvements in ad performance.
Using Viewst Ad Platform, Digicust automated its HTML5 banner production, reducing costs and production time while achieving significant improvements in ad performance.
About the client
About the client
Digiсust is an enterprise IT solution that enables customs specialists speed up clearance processes. They empower businesses to enhance their customer journey through advanced analytics, personalization, and automation by providing real-time insights across digital channels.
Digiсust is an enterprise IT solution that enables customs specialists speed up clearance processes. They empower businesses to enhance their customer journey through advanced analytics, personalization, and automation by providing real-time insights across digital channels.
The Challenge
The Challenge
Digicust faced high costs and time-consuming production processes for their HTML5 banner ads. The company relied on contractors charging €75/hour, resulting in production costs of around €1,800 for a single HTML5 variation in 4 different ratios.
Additionally, the lack of creative variations limited the effectiveness and reach of their campaigns.
Each banner required weeks of preparation, with only a handful of variations possible due to high production costs. Digicast needed a more efficient, scalable solution to quickly create and test different ad variations without sacrificing quality.
Digicust faced high costs and time-consuming production processes for their HTML5 banner ads. The company relied on contractors charging €75/hour, resulting in production costs of around €1,800 for a single HTML5 variation in 4 different ratios.
Additionally, the lack of creative variations limited the effectiveness and reach of their campaigns.
Each banner required weeks of preparation, with only a handful of variations possible due to high production costs. Digicast needed a more efficient, scalable solution to quickly create and test different ad variations without sacrificing quality.
Digicust creatives before Viewst
The Solution
The Solution
Viewst’s AI-powered platform provided a simple solution for Digicust’s ad creation challenges. It enabled the team to rapidly produce HTML5 banners and scale creative variations—without driving up costs or extending production times.
Viewst’s AI-powered platform provided a simple solution for Digicust’s ad creation challenges. It enabled the team to rapidly produce HTML5 banners and scale creative variations—without driving up costs or extending production times.
Animation Tool
enabled Digicust to easily create animated ad sets from existing static mockups in minutes.
Smart Resize
allowed Digicust to adapt original banners to various desktop and mobile formats without manual resizing.
Figma Plug-in
streamlined Digicust's design process by importing assets directly from Figma, enabling quick edits within Viewst editor.
Variations at Scale
enabled Digicust to generate numerous ad creative variations in minutes, with no need for external contractors.
Digicust generated 4 animated banner variations in a fraction of the usual time, while the smart resize feature effortlessly adapted the campaign for both mobile and desktop platforms.
Digicust generated 4 animated banner variations in a fraction of the usual time, while the smart resize feature effortlessly adapted the campaign for both mobile and desktop platforms.
Digicust creatives powered by Viewst
The Impact of Animated Ads with Viewst
The Impact of Animated Ads with Viewst
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Our campaigns using Viewst showed exceptional success. When comparing animated and static ads, the results were staggering.
Beyond performance improvements, Viewst significantly optimized our workflow and reduced costs.
The platform's ability to centralize ad creation, animation, and real-time team collaboration saved 50% of team time.
Our campaigns using Viewst showed exceptional success. When comparing animated and static ads, the results were staggering.
Beyond performance improvements, Viewst significantly optimized our workflow and reduced costs.
The platform's ability to centralize ad creation, animation, and real-time team collaboration saved 50% of team time.
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Bernhard Klug
Head of Marketing at Digicust
Bernhard Klug
Head of Marketing at Digicust
Bernhard Klug
Head of Marketing at Digicust
80%
80%
80%
Lead Generation
Animated ads drove more leads compared to static ads.
0.14→0.8%
0.14→0.8%
0.14→
0.8%
CTR
Click-through rate increased by a 571%.
50%
50%
50%
Efficiency Gains
Saved ad production cost and time through Viewst’s streamlined workflow.
Conclusion
Conclusion
Conclusion
By adopting Viewst’s AI-powered platform, Digicust transformed its ad production process, driving better results at a fraction of the cost.
With lead generation nearly doubled, click-through rates increased fivefold, and significant time savings achieved, Viewst proved to be an invaluable tool for Digicust’s digital advertising strategy.
By adopting Viewst’s AI-powered platform, Digicust transformed its ad production process, driving better results at a fraction of the cost.
With lead generation nearly doubled, click-through rates increased fivefold, and significant time savings achieved, Viewst proved to be an invaluable tool for Digicust’s digital advertising strategy.
By adopting Viewst’s AI-powered platform, Digicust transformed its ad production process, driving better results at a fraction of the cost.
With lead generation nearly doubled, click-through rates increased fivefold, and significant time savings achieved, Viewst proved to be an invaluable tool for Digicust’s digital advertising strategy.
Viewst has not only made ad creation incredibly simple but also streamlined our entire campaign planning process. The ability to animate, collaborate, and instantly adapt ads for all platforms and formats has been a game-changer.
We have seen remarkable improvements in performance while reducing costs significantly.
Viewst has not only made ad creation incredibly simple but also streamlined our entire campaign planning process. The ability to animate, collaborate, and instantly adapt ads for all platforms and formats has been a game-changer.
We have seen remarkable improvements in performance while reducing costs significantly.
Viewst has not only made ad creation incredibly simple but also streamlined our entire campaign planning process. The ability to animate, collaborate, and instantly adapt ads for all platforms and formats has been a game-changer.
We have seen remarkable improvements in performance while reducing costs significantly.
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Bernhard Klug
Head of Marketing at Digicust
Bernhard Klug
Head of Marketing at Digicust
Bernhard Klug
Head of Marketing at Digicust
Ready to transform your ad campaigns?
Ready to transform your ad campaigns?
Ready to transform your ad campaigns?
Request a demo today and discover how Viewst can help your business create high-performing ads with ease.
Request a demo today and discover how Viewst can help your business create high-performing ads with ease.
Request a demo today and discover how Viewst can help your business create high-performing ads with ease.
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Billing cycle:
Month
Year
Save 15%
Standard
For solo marketers & designers
$110
month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
20 MP4 & GIF downloads
3 brandbooks
Plus
For teams requiring real-time collaboration
$210
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
50 MP4 & GIF downloads per user
5 brandbooks per user
Premium
Best value
For teams requiring real-time anaytics
$400
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
150 MP4 & GIF downloads per user
20 brandbooks per user
Custom pricing
Invoice billing
Tailored terms
Enterprise
For large teams with particular needs
Month
Year
Save 15%
Standard
For solo marketers & designers
$110
month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
20 MP4 & GIF downloads
3 brandbooks
Plus
For teams requiring real-time collaboration
$210
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
50 MP4 & GIF downloads per user
5 brandbooks per user
Premium
Best value
For teams requiring real-time anaytics
$400
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
150 MP4 & GIF downloads per user
20 brandbooks per user
Custom pricing
Invoice billing
Tailored terms
Enterprise
For large teams with particular needs
Billing cycle:
Month
Year
Save 15%
Standard
For solo marketers & designers
$110
month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
20 MP4 & GIF downloads
3 brandbooks
Plus
For teams requiring real-time collaboration
$210
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
50 MP4 & GIF downloads per user
5 brandbooks per user
Premium
Best value
For teams requiring real-time anaytics
$400
user/month billed annually
Unlimited animations
Unlimited preview share links
Unlimited HTML5 downloads accepted by all adnetworks
150 MP4 & GIF downloads per user
20 brandbooks per user
Custom pricing
Invoice billing
Tailored terms
Enterprise
For large teams with particular needs