Step into the future of design where your creativity isn’t stifled by the monotonous production of HTML5 banners for various campaigns. Embrace automation with Viewst and stand out from the day one.
Imagine this: you just started your job as a junior designer. You’re excited to use your creativity to come up with cool ideas and make a big impact in the design world. But, like many others, you end up doing the same thing over and over – creating lots of similar ads for different places. Then wasting hours if not days on collecting feedback from dozens of stakeholders and repeating all over again.
People call it working in a ‘design factory.’ Doing the same thing over and over can help you get better at it. But, in the 21st century, with all the technology we have, is this really the best way? Let’s talk about whether we should use automation to improve our skills.
Embracing Technology in Design
Today, our lives are closely connected to technology, and design is no different. Thanks to powerful advancements in computer algorithms, automation becomes a big deal in modern design.
Creating HTML 5 ad designs, which used to be seen as boring and repetitive, can now be done quickly using technology. This amazing progress can turn a task that usually takes weeks into just a few hours! This means young designers don’t have to do the same thing over and over, giving them the freedom to improve and change their design skills.
Dive into the vibrant world of communication design, where AI tools are not just gadgets of convenience but powerful allies in your creative journey. As a budding junior designer, imagine the boundless possibilities when you harness the might of artificial intelligence to refine your designs with DALL-E, Mid Journey or PIKA, and copy with ChatGPT by OpenAI, streamline workflows, and bring your boldest ideas to life with precision and flair. It’s time to pivot from the conventional path and let AI amplify your creative voice, transforming the way we craft messages and visuals in an ever-evolving digital landscape. Embrace AI; it’s your secret ingredient to staying ahead in the thrilling arena of communication design. You can find many independent tools available for free to experiment with images of all kinds, illustrations, videos and copy, as well as plenty of tools available at the well-known and familiar platforms like Figma or Photoshop, to name a few.
InVision’s “Product Design Industry Report 2022” states that 64% of design teams are now incorporating AI tools into their workflows to enhance productivity and creativity (InVision, “Product Design Industry Report 2022”).
Automation, a Game-changer for Creativity
Embark on a seamless creative journey where the tedious task of copy-pasting assets from one tool to another just to animate or tweak mockup dimensions becomes a relic of the past. Envision a design process so fluid that moving elements across platforms is as effortless as the stroke of a brush on canvas. For you, the up-and-coming junior designer, this means unleashing your imagination without the shackles of manual adjustments for every animation or size variation. Embrace a world where technology empowers you to focus on the artistry of design, ensuring that your creative assets adapt and flow across formats with ease, giving you the freedom to innovate and excel in the dynamic landscape of design.
Algorithms: Mere Tools, Not Taskmasters
Before we go deeper, let’s clear up a common misunderstanding. When people think about technology in the creative world, they often imagine a gloomy future where machines take over from humans. This idea has made people feel uneasy about using algorithms in our creative work.
But the truth is not so bad. Technology is just a tool, not a boss. Algorithms are good at handling boring, repetitive tasks, making them less tiring for us. This gives us more time and energy to do what we’re really good at – creating.
As a junior designer just beginning your career, automation lets you move from the boring job of putting things together in a design factory to the much more enjoyable role of being a creator. This change is important for you to become really good at being creative.
Algorithms can do the repetitive assembly tasks much faster than doing them by hand. This gives you the freedom to learn, get better, and try out new and cool ideas. As a result, you can focus more on making high-quality designs instead of just making a lot of them, helping you make progress in your creative career.
To use AI tools in design effectively, you should follow these steps:
Identify the Right Tools: Research and identify AI design tools that match your needs, such as Adobe Sensei, Canva’s Magic Resize, or Autodesk’s generative design software.
Understand the Capabilities: Get to know what each tool is capable of—be it image recognition, pattern generation, layout design, or content scaling.
Learn the Basics: Take online courses or tutorials specific to the AI tools you’ve selected. Websites like Coursera, Udemy, or the tool’s official learning resources are good starting points.
Practice Writing Prompts: Start with simple prompts, then progressively include more detail to guide the AI. Utilize communities like Reddit’s r/MachineLearning or platforms like OpenAI’s community for examples and advice.
Iterate and Refine: Experiment with different prompts and observe the outcomes. Modify your input based on the results to improve the AI’s output.
Stay Informed on Updates: AI tools evolve rapidly. Subscribe to newsletters, follow relevant blogs or social media channels to stay updated on new features and best practices.
Combine AI with Human Creativity: Use AI for the heavy lifting or repetitive tasks while applying human judgment for the final touches, ensuring unique and personalized results.
Understand the Ethical Implications: Be aware of and address potential ethical considerations, such as data privacy and the impact of AI on employment.
Leverage AI for Analytics: Use AI to analyze design performance, gather insights, and inform future design decisions.
Join Communities and Networks: Engage with online communities dedicated to AI in design to exchange knowledge, prompts, and stay abreast of industry trends.
Technology in design isn’t a sign that creativity is going away. Instead, it brings a bright new era of creativity. Embrace what automation and algorithms can do for your art. Remember, they’re here to help, not replace you.
Let the machines handle the boring tasks, so you can dive deeper into the interesting world of creativity. Forget about the usual way of doing things and focus on expanding your horizons.
In design, automation is not something for the future—it’s happening now. Embrace it, and see your design career become really exciting. Use these tools to work more efficiently, explore creativity, and ultimately design a better future!
Figma has changed how we design, making it easy and fun. But when it comes to the less exciting part of making HTML 5 banners, there’s room for improvement. At Viewst, we’re working on that. We know junior designers struggle with repetitive tasks that take away from the creative process. So, we’re creating a solution with automation to cut down on these repetitive jobs, letting designers focus on what they’re best at—designing. Our aim is to help you boost brand awareness and performance without the hassle of repetitive tasks. We want to handle the tedious work so you can enjoy creating and innovating with peace of mind. Cheers to making design more productive, creative, and, most importantly, enjoyable!
Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.