One of the primary goals of any social media profile page is to make its user stand out, to make them unique in some way or another – and this works for both your regular social media websites, such as Twitter and Facebook, as well as for some unusual examples of social media, such as LinkedIn.
Right now, LinkedIn is the largest business-oriented platform out there, and it’s up to each and every user to try and stand out as much as possible (since there are hundreds of millions of users on LinkedIn). With this many users, it is extremely important to use any means of making your profile unique – even the more overlooked ones, like LinkedIn background banners located behind your profile picture.
Since the entirety of your LinkedIn profile page’s contents contributes to the overall goal of standing out, it is rather weird to see background banners being this underused – despite the fact that it is a fairly large part of your profile page in the first place. It is a great opportunity to try and provide some sort of visual support to the rest of your profile page while communicating some sort of message at the same time.
LinkedIn background banners
Most of the time, background banners are not really considered anything important, and it is fairly common for users to invest the most of their attention in the “Experience” section of their profile page. However, pretty much any custom background would be far more noticeable and unique when compared with LinkedIn’s basic blue background image.
At the same time, it is extremely important for the background image to be balanced in how it is presented and what it promotes. If your LinkedIn background banner might come across as forced or overly promotional – it may easily become the opposite of the positive effect you expected.
This is why we are presenting 15 examples of LinkedIn background banners so that you can have an idea of what can be used in the context for the background of LinkedIn banners. These examples are presented in no particular order and may be grouped for convenience purposes.
In this example, we have two different variations of a banner – with the first one being a promotion of a car-selling business as a whole, and the second one working to promote a specific model of a car. Both of the examples have the prime objects of promotion as the largest objects within a banner, and the overall message is easy to read and comprehend, without going overboard with the explanation.
While these three banners have a specific theme for all of them, it is also possible to follow the same structure of a banner for other areas and markets. Both example #3 and example #4 show a banner of a relatively similar composition – an object of interest that takes up most of the banner’s free space, combined with a short description and presented in a color palette that follows the same idea as the object of promotion. In these examples, we can see the color scheme similarities in terms of the background color (example #3), and in terms of the font color (example #4).
At the same time, background banners can be used to promote various sales, discounts, and other special offers – as you can see in the two examples below. One of them follows the same core structure as we have discussed above, but with a slightly different title (example #5), while the other one is simplistic in its nature and attempts to use that to its advantage (example #6).
Learning new information is extremely important in many use cases, especially when the process of learning is connected with your current or future job. As such, promotion for various courses and lessons is always relevant and important, no matter what field of studying you’re promoting in the first place. When it comes to the background of LinkedIn banners, it is rather important to use lighter and brighter colors, to avoid associating studying with something boring or useless – which is why both of our examples below (#7 and #8) are using the bright color palette (mostly yellow). It is also possible to use bright and unusual fonts, specific images associated with the topic of the studying (example #7), and so on.
Various digital services can also be promoted using a background of LinkedIn banner. It is fairly easy to pick a background for a service such as real estate (example #9, a house as a background), but it gets a lot harder when it comes to services that are harder to represent with a single image (example #10, a generic “working using a notebook” image as the representation of the digital marketing service). You can also see the stark difference between these two examples, mostly represented by the chosen color palettes.
The problem of finding the correct image for your LinkedIn background banner gets a lot easier when it comes to various hobbies – since a lot of those are fairly easy to visualize. Our two examples below are on this list – with example #11 promoting top-quality paintbrushes, and example #12 having an easy time representing itself with an image of multiple donuts. In these cases, it is possible to build the entirety of a banner around the image in question – including the preferred color palette, the title, different font types, and so on.
The same could be applied to swimming – another hobby that requires little to no specific equipment, but it does require a specific place to partake in it. This is where the promotion for all kinds of swimming clubs comes in, and both the background image and the overall composition of the banner is fairly easy to figure out from the example #13 below.
The last two examples here differ quite a lot from each other. Example #14 represents the promotion for the organic food service – with many different ways to show associations to nature as a whole. This list includes a specific color scheme of the background, a representation of a product in a bottle at the front of the banner, as well as the “handwritten” font for the title itself, creating a composition with one singular theme – nature.
The second example of the two is far from being specific. The combination of an abstract phrase as the title and even more abstract combination of objects as the background image makes it a multi-purpose banner, for all intents and purposes. It can be promoting some relaxing activity, or it can be just a general LinkedIn background banner to set the expectations of your profile page’s visitors to a specific level.
As you can see, there are many ways to promote or represent something using a LinkedIn background image, despite the fact that the background banner on its own sounds like a rather simple promotion method. Nevertheless, it is a great way to make your LinkedIn profile page unique, to make your profile stand out and make people remember it amongst many other profile pages.
Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.