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Back to Basics: A/B Testing for Marketers
1. Have a Clear Hypothesis 2. Create a “control” and a “challenger” 3. Look for Big Winners 4....
Ads Get Personal
We hear a lot of talk about ad personalization. We imagine an ideal state of the universe in...
Making In-House Agencies Work For Your Brand
In recent years major brands from Disney to American Express and beyond have taken all or part of...
4 reasons that make creative consistency important for your brand
A brand is the set of expectations, memories, stories and relationships that, taken together,...
Provoking, daring, and fluid constructions from Zaha Hadid that inspire
Architecture is like writing, you have to edit it over and over so it looks effortless. Zaha...
5 simple tips on how to arrange an engaging virtual event. Free banner templates for your next Event cover
We live in a strange time, the coronavirus forced many companies to switch onto work-from-home...
How does color affect your ad campaigns?
Color is an essential part of any advertising campaign as it conveys the right mood and allows...