Creative Real Estate Ads and How to Get Them Right
October 26, 2021
updated November 1, 2022
Advertising, in general, is a highly competitive field, with some specific areas being even more competitive than normal. Real estate advertising can definitely be seen as one of such areas. Real estate agents have to do their best in setting up ads and promotions to stand out in the field of real estate – even though it becomes harder and harder each day.
Creativity is a massive part of a successful ad campaign. Of course, it’s not everything – you still have to work on your strategy as a whole and speak to your audience’s needs and wants to become recognized and successful.
There are many case-specific things that can be used to help you with becoming more creative with your advertisement campaigns. We can go through several of them before sharing our examples of what is good and bad real estate ad designs. As such, here are our recommendations on standing out in the field of real estate ads:
Create 3D tours to advertise specific areas and places;
Share useful information with your audience to build up trust;
Promote older properties as investment opportunities by highlighting specific benefits;
Spice up your advertisements with descriptive words to help envision the property in question;
Remember to use all kinds of statistical parameters to prove your experience and professionalism;
Explore the capability of different websites and social media to display multiple estate listings at once;
Post image galleries of your properties to help future clients feel more immersed when looking for an estate to purchase;
Do not forget about various SEO parameters when generating your advertisements, especially when it comes to hashtags in social media (Facebook, for example);
Promotional posts can also be about your own capabilities, including customer service, which is a pain for a lot of industries;
Try and use unique imagery to attract interest, since a lot of people, in general, are visual learners;
Promote your specialization and strong points;
Make a connection with potential clients by sharing personal stories;
Promote and advertise your events using various advertisements.
It’s true that this is quite a long list of things to keep track of. But you may have noticed that most of these recommendations are revolving around advertisements in various forms. This is how we go back to the original topic – being creative with your real estate advertisement images, no matter what you’re attempting to promote with those.
For our examples, we’ll take a basic real estate company advertisement message that includes a logo, a call-to-action, a tagline, and so on. There are good ways and bad ways to generate your creative real estate banners. Here are some of the good examples:
Some of the biggest things that you have to keep in mind when creating a real estate banner design are:
Analyze your market and generate ads for each specific group;
Add eye-catching visuals;
Write your titles and taglines with SEO in mind;
Keep the message short and descriptive;
Think about the proper timing of releasing new ads;
Experiment with designs, formats, and other styles until you find the one that fits you the most.
The design of your creative real estate ads should be mostly clean of unnecessary elements, with a reasonable amount of “free space” left on the banner. Generally speaking, it is highly recommended to keep at least half of your ad blank or with a simplistic background. This percentage also should stay the same when the canvas size changes for different ad types or different social media.
Your banner should make it easy for a prospect to get to the point – be it catching your banner in the feed, or remembering it before purchase. It’s far easier to promote one offer at a time, rather than multiple offers at once. Also try to cut off as many unnecessary elements as possible, be it labels, footnotes, subheading, etc. It’s easy to use one of the myriad images from free online libraries as your background, and you can always try multiple images to figure out which one works the best for your idea.
A logo is mandatory for your banner since building up brand awareness and recognition is one of the prime goals of banners in the first place. Your logo is supposed to be easy to remember and recognize, even if you are also adding other information about yourself, like a phone number or an address.
A title is also mandatory for your banners, and it’s extremely important to make it as short and to the point as possible. Other forms of attracting attention to your title are bold and large fonts, among other things that can attract people’s attention to your title.
Having a headline for your banner is borderline mandatory, but it also has to be 100% correct. Try and confirm your work with several different people, so that your chances of making a grammatical error of sorts are as low as possible.
That’s our take on good real estate ads – but what about bad ones? We also have a few examples of those below:
Here you can see several errors that we’ve recommended to avoid previously. As such, example #4 has a spelling error in their CTA (Call-to-Action) and a title that is hard to read with the current background. As for example #5, this one oversteps the amount of text that is recommended to have on your banner – making it look cluttered and uninteresting.
Being creative in the field of real estate ads is not an impossible task – even though it can be quite intimidating, mostly because of the number of competitors that you see. However, using a basic set of rules and recommendations like we’ve discussed above is a good first step towards making a massive number of creative real estate ads.
Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.