Restaurants as a whole have been a rather successful market for several hundred years now, with their own specifics when it comes to serving customers, advertising products and services, and so on. The main problem of this industry, as well as many others, is that the quality of your products means nothing if you do not have any clients to try it in the first place.
As such, advertisements of many different forms have been used for a very long time, proving themselves effective enough to stay relevant as an industry until the modern day. Additionally, it has become even more effective now, with the so-called digitalization of the entire world – creating a lot of growth opportunities even for the smallest of restaurant businesses.
There are plenty of different ways to advertise your restaurant business in the modern age, and it is also possible to split all of these variations into two large groups: paid ads and free ads.
Paid advertisements are at its most effective when used by a business that is already profitable and aims to invest in finding more customers. This is where all kinds of paid ad campaigns come in, including offerings such as:
Google Ads campaigns
Social media advertising campaigns
Traditional and digital billboards
Free advertisements, on the other hand, are often used by smaller restaurants without advertisement budgets to spare, often including some of the more unorthodox methods, such as:
SEO (search engine optimization)
Word of mouth
Social media marketing as a whole
As such, we come to one of the most common advertisement methods on the Internet – banner ads. These are often static, can be shown on both different websites and within different social media resources, and are generally quite effective if created correctly.
However, creating a correct banner advertisement is a surprisingly difficult task that often has a lot of variables capable of completely ruining the entire message of a banner. For example, there are three main elements of an ad that should raise its chances to attract a user’s attention: a logo, a title and a background.
Your company’s logo is necessary for every piece of media to build up brand awareness. A title is necessary for a banner to be able to transfer the general message to the audience at a glance (which is why it is recommended to create a short but descriptive title).
A background image is also extremely important for most of the banners since advertising a specific product or service without an image to act as a reference is a lot harder due to the lack of association on the image level. There are also headlines, which are not necessary but recommended, to expand upon the message that is sent by the title. Additional elements could be added to a banner on a case-by-case basis, but these elements show the core structure for the vast majority of advertisements in the form of an online banner.
As we have mentioned before, it is often much easier to explain something with visuals, rather than a regular text. This is why we have multiple examples of creative and unusual restaurant ads for you below, provided by Viewst.
Our first category would be all about healthy food. There are three different variations of a banner that we have presented below, with each of the examples following the same structure but also having its own identity. These banners have everything we went over above – a placeholder for a company’s logo, a large title to catch a person’s eye, as well as a reference image that correlates with the overall theme of the banner. All of that could be easily found in examples #1, #2 and #3.
Additionally, we also have another example of a banner ad with the same theme, but different element composition – you can see it below as an example #4. This one also includes not just the title, but also the headline and the price value of an advertised product or service. As you can see, the combination of contrasting colors for the background are attracting attention, and the picture of a food near the title makes it extremely obvious what this particular banner is advertising.
Fresh and organic food
There is also an additional section of examples here that are promoting themselves not as the healthy food, but the fresh food – fruits, vegetables, etc. In these two examples, we can see the relative difference in the overall composition when the background image could be considered the main object that catches the eye of a potential client, and the information about the service in question is placed exactly in the middle of the image in question.
An additional variation of the same theme, but this one is promoting its own list of organic food – this is our next example #7. This one leans more towards some of our first examples, with the majority of the background being a simplistic image of a specific green color that could easily be connected with the overall motive of healthy food.
However, not all food is healthy out there, which is why there is a lot of promotion for all kinds of fast food businesses. Below you should see two examples of restaurant ads that follow the same structure as a whole (example #8 and example #9) – with the most recognizable piece of food (a regular burger) being the centerpiece of the entire banner and being the thing that attracts the most attention. There are also other classical elements of a banner in both of these examples, such as the title – and example #8 also has a discount promotion near the middle of the banner.
Food from different countries
Not all food is the same all over the world, too – there are plenty of different dishes and food types that originate from a specific country or place, and there is no shortage of demand when it comes to food from different countries. Two of these examples can be seen as example #10 and example #11, with both of them putting heavy emphasis on the origin of the recipe for the food they are promoting – which is why both the images and the titles are trying to highlight this fact as much as possible.
Another part of a large field of restaurant ads as a whole is the advertisement for various bakeries. Most of the time these establishments are relatively small and put a lot of emphasis on their products being hand-made, with as little machinery involved as possible. This kind of approach brings in a lot of the clients that look forward to receiving something that did not come from a factory but was actually made by hand.
It would be fair to mention that example #14 is different in style from examples #12 and #13. However, the general idea and composition of these banners are still roughly the same – the classic combination of a title, a background image, and a headline (with the addition of a CTA – call-to-action – button for examples #12 and #13).
It is rather important to remember how restaurants are not just about food, since there are also all kinds of drinks involved. Example #15 here presents a restaurant ad for a coffee shop, with everything in the banner having a coffee-themed flair to it, from the background image with singular beans scattered around to an actual coffee cup near the center of a banner.
It is fairly easy to see how there are many different directions a restaurant ad can go towards. Additionally, there are many different ways to present your business in a unique way using the same combination of basic banner ad elements, as we have shown in our examples above. Imagination is often one of the main factors to a successful promotion, both in real life and on the Internet.
Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.