When it comes to marketing and advertising, creativity is essential, since creative messages and banners are usually far easier to notice and they have a greater chance of making the potential client interested in something. This article goes over multiple examples of creative ads, specifically in the furniture department.
Creativity has always been the cornerstone of advertising, even before the age of the Internet. Additionally, now it is even more important than ever, since a lot of the digital advertisement methods are now accessible to almost everybody. This intensifies competition, putting even more pressure on companies to provide creative and unique ads to stay ahead of the competition.
For example, the furniture market is as competitive as ever, and often dominated by massive businesses with large market shares. In this context, putting more emphasis on digital advertising is one of the few ways to compete with these enterprises, as well as with other players in the market.
Creative furniture ads examples
Luckily enough, there are many ways to present and promote even the most basic products and messages – but there is also no definitive guide on how to do it correctly. Since creativity takes a center stage here, almost every case would be somewhat different from the other ones.
As such, we are going to use examples to show what works in the context of furniture ads and what does not – the addition of visual content should make it easier to understand as a topic. All of the ads would be split into thematic groups to make the navigation easier.
Our first set of banner examples is a great show of one of the most important parts of digital marketing – brand consistency. Here, you can see three banners that look completely different – and yet have the same base structure and the same combination of a title and a slogan. The only thing that changes here is the visual part – the background image and the object that is accompanying the text. It is a great example of how one banner can be presented in multiple different ways without any kind of groundbreaking changes.
Visuals that correspond to the message of a banner are a necessity, and they are capable of making the original message even more clear. This is the example we can see in this category, with both banners being created with the “modern furniture” theme in mind. Since the message itself might be somewhat vague for the potential client, these banners use other methods of highlighting the “modern” status of the furniture in question. As such, the first banner is covering a part of the furniture image with an unusual background, and the second banner uses the furniture image itself to showcase how it is modern and unusual.
Big Sale Furniture
Using ads to promote sales and other discounts is a rather common occurrence, and these two banners are a good example of that. The “Big Sale Furniture” theme is used as the title, and also represented visually – for example, a number of different items on the couch of the first banner represents a large scope of items affected by the sale.
The product in question does not have to be abstract, either. This banner example below showcases an actual item from the furniture store and promotes it as the best selling product (while offering a massive discount for it at the same time). Using a popular item to promote the entire sale is also a doable option for these kinds of ads.
New collections are often used as a means of attracting additional audiences, it is almost as common as the usage of various sales and discounts. These two examples are great at showcasing how different and unusual this new collection is – with the first ad using a combination of black and red as a contrast, and the second ad showcasing a piece of furniture with an extremely unusual shape (and a promise of a discount, too). Unusual shapes and contrasts work rather well at attracting a regular user’s attention, and that is true for almost any type of banner, not just furniture-related.
We also have a variation of the “new collection” advertisement that puts more emphasis on a smaller number of new items in stock – not “new collection”, but “new offers”. It still works the same way as the examples above, showcasing an unusual piece of furniture with an unusual font to attract the attention of the user in question.
There might be different ways to notify about additions to your furniture collection, which is why we have another example below that belongs in this same category. This one uses an entire image of a furniture piece as the background, overlayed by an interesting texture. Both the title and the call-to-action button are here to make sure that the intent of the banner is as clear as it gets.
While it is technically a variation of the previous category, it is big enough to be explained separately. Here, we have two examples of a seasonal furniture collection – spring and autumn – with each ad example trying its best to create an atmosphere that corresponds to the original message. The first banner is using bright colors to symbolize a large amount of light that is typical in spring, and the second banner puts more emphasis on a comfortable atmosphere for rainy autumn.
Our last, but not the least, example is less about selling or promoting something – it is a conceptual message about creating “the interior of your dreams”. The background picture with an extremely unusual furniture combination and the cursive font of the title are both highlighting the message of “customization” as much as possible.
There is practically no limit to the number of combinations that can be achieved for advertising purposes purely because of the creative process that goes into it. But this also makes it harder to have a formula for an advertisement that is guaranteed to succeed, which is why we have presented so many different examples of advertisements in the furniture market.
Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.