The modern world has a fair share of different social media websites, both big and small. A lot of these sites also have their own unique banner ad size recommendations, depending on the site’s layout and several other factors. Facebook is no exception to this rule, either, having multiple different banner types with different placements all over the website.
With Facebook being one of the biggest social media platforms on the market, there is a surprising amount of confusion when it comes to figuring out what size your black Facebook banner should be to fit the website perfectly.
When it comes to regular Facebook banners, the official combination of height and width of a banner is 820 x 312 pixels. However, there is an important nuance that has to be considered when designing your Facebook banner – its ability to work on both mobile and desktop devices.
The nuance with Facebook banner dimensions
Since mobile and desktop devices often have vastly different screen dimensions and other parameters, there is no surprise when it comes to Facebook having different banner dimensions for different device types. The problem here is that the mobile version of Facebook banner is actually taller than its “recommended” one, standing at 640 x 360 pixels.
Every Facebook banner also has to have a fixed 16:9 aspect ratio, which means that everyone’s banner image is going to be partially cropped to fit the necessary pixel size for a specific device type, be it mobile or desktop. What this means for banner creators is that it is borderline necessary to place the contents of a banner as close to the center as possible, in a so-called “safe space” of 640 x 312 pixels in the middle of a banner.
This kind of approach can guarantee that your content would not get lost due to the unfortunate banner cropping event. However, there are many different problems that may arise with this approach, since not all of the banner elements may fit in the designated area, or the creator in question may not know how to place banner elements to make sure they are safe.
This is why we are going to present ten different examples of black Facebook banners – placing all of the examples within the same creative category to make it easier to see different approaches within the same banner color scheme. This list can be used as an inspiration for different banner creators, offering multiple ideas in terms of black Facebook banner element placements and other nuances.
10 black Facebook banner examples
Black Facebook banner example #1
Our first example is a fairly simple in its structure banner about a 3D modeling course that could be completed online. The purpose of a banner is reinforced by both the verbal message – the title – and the imagery placed to the right of the title, showcasing a 3D model of a person. A black background plays an important role in this particular banner because of how both the color of the green font and the purple color of the 3D model stand out quite a lot. This is a great way of showing how contrast is a large part of many banner designs.
Black Facebook banner example #2
That’s not to say that unusual font colors are necessary. You can see in this example that it is possible to use little to no editing while still attracting attention to yourself. This example is a promotion of a “Graphic Fest” – and it showcases the idea of a banner via rather creative imagery in the background, with a combination of unusual shapes attracting attention to itself even before you see the banner’s text. With imagery like this, there is no need to go the extra mile with your banner title – and you can see here that this black Facebook banner’s title is done with no enhancements and with the most standard font possible.
Black Facebook banner example #3
Not all of the advertisements have to be specific about their intent or goal, and a bit of ambiguity could become a large driving point for people who are curious enough to check out the banner in question. In the example above you can see a very minimalistic banner with a black background that uses a rather ambiguous phrase as its title – “The best way to organize your work”. It could easily be a training course of sorts, or a book, or a video, or an offline event, and this kind of ambiguity with very few context clues can be very powerful if handled correctly.
Black Facebook banner example #4
Another example of useful ambiguity can be seen in this particular black Facebook banner example. This banner uses a very similar structure to the previous one – minimalistic background and an ambiguous message as a title, but it also uses another important element of banner ads, in general, which is a company’s logo. Correct logo placement in your banner ads is an important part of a process called brand recognition – using your brand imagery in appropriate places to make the association with your brand in customer’s minds. As such, this banner uses that imagery correctly, reminding the potential customers about the original creator of this banner and its contents.
Black Facebook banner example #5
Banners in social media can belong to one or several categories, depending on their original intent, and the sales category is one of the biggest ones out there – especially when it comes to seasonal sales or sales that are tied to a specific date. The example above is one such case, promoting a Black Friday sale – a specific day of the year that usually comes with some of the biggest discounts in shops all over the world. This banner uses the contrast of red and black colors to create a background that is rather eye-catching, and with one of the more commonly sold devices on display front and center – it is bound to attract a lot of customers.
Black Facebook banner example #6
Sales and events do not have to be the only possible way to promote some sort of shop – sometimes presenting a single product or a line of products is enough to draw a lot of attention to yourself. This particular example uses the brand of Air Jordans to attract a lot of attention to itself, with both the image and the name of the product being front and center on the banner. At the same time, the red centerpiece of this banner would not be as noticeable if it wasn’t for the black-and-white background resembling a basketball court, showing a nice contrast between these two colors.
Black Facebook banner example #7
Of course, not all of the shops can boast something as big and popular as the previous example – but it’s also not the only possible alternative. It is a fairly common tactic for a product banner to use a category of products to set its target audience from the get-go, as with this particular example of a black Facebook banner. This banner uses a very short title and relies more on the visual part of the effect, presenting a set of lamps to signify that this particular banner is, in fact, about home decoration products. The black background with a simplistic pattern also makes it easier for both the title and the centerpiece product image to stand out in comparison.
Black Facebook banner example #8
Moving away from the product side of things for a bit, we have an example of a banner that showcases a wine tasting event. There are two different parts to this banner – the left part uses the “show, don’t tell” principle and showcases actual wine glasses to make it easier to understand what this event is about. The right part, on the other hand, is where the banner’s title is placed, using a white font with a black background to deliver a simple message about the topic of the banner. The existence of black-white contrast is a great way to highlight a relatively simple message of a banner.
Black Facebook banner example #9
Another variation of the same wine-related event can be seen with this banner example – and this one uses a lot more ambiguity in it. It is hard to tell if it is a shop’s banner or an event promotion, but this kind of uncertainty would be enough to make some users interested in what this banner actually means. The banner’s design is great, using almost nothing but black as the background color, and there are also both the wine glass and the bottle that are slightly highlighted to be seen with the dark background. This banner has enough space for both the title and the logo, and it has a great structure as far as creative black Facebook banners go.
Black Facebook banner example #10
Getting back to banners that showcase future events – those do not have to be connected to a specific product at all. In fact, this particular banner promotes an event that has nothing to do with products in general – it is a jazz music showcase. The banner itself captures the tone of jazz music well, with a darker background and a simplistic information delivery, but the contrast between the dark background and the white/yellow font makes it easy to notice all of the information provided by the banner creators.
Since most of the banner’s ideas are only limited by the creator’s imagination, there is little to no limit on how many different banners can be created using the same banner size as Facebook’s banners. Additionally, there is also a lot of variation even when you have a specific parameter in mind, such as using a black background for your banner – and this list is a great example of how many different ideas can be used in this context.
Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.