How to create a banner if you are not a designer? Viewst helps.
There are dozens of banners you see on the internet everyday. And not so manу of them are remarkable and, moreover, effective. Did you ever question yourself about making a good banner that works? How to develop a cool banner quickly with ease? What to do if you are not a designer, but you need to market your products or services and attract more customers?
We believe a great banner is not the one that looks good — a great banner is the one that works perfectly fine.
So, let’s jump into the process of preparing banners if you have no specific design skills. And how to make it cool, effective, and eye-catching.
First of all, to start with, you have to answer the key questions below:
What are my advertising goals?
You may wish to create brand awareness so that people get to know you, your company, your product or service, how you want people to view your company, your value proposition and benefits appeal most to your target market. Focus your key advertising message around those advantages. For example, if your sneakers help to make effective and comfortable physical training, sport enthusiasts will find this benefit appealing. Or if the pampers that you are producing are eco- and baby-friendly and live no skin irritation, all mums will find this benefit appealing too. Also, you may wish your potential customers to perform some actions: sign up, registration for an event or webinar, and subscription for your platform, etc. You have to identify the desired action to be performed by your customers. This is vital and will affect the key message that will appear on a call-to-action button on your ad banner.
Which product/service I would like to promote? What are the key features and strengths/uniqueness of a product/service?
Features outline the capability of your product or service. Remember, if such characteristics solve customer’s problems or cover their needs — it will resonate with them and they will buy your product or service.
Uniqueness of your proposal will help to differentiate your company/product from your competitors. Tell a story, it is the easiest way to communicate about the value of your product/service. You may even use humor once you communicate with your customers. It will help to become memorable.
Who is my target audience?
Target customers are those with the most interest in your goods or services. Make a research by doing surveys to get to know your potential customers, review the industry reports: where your product/service is selling better, who are the regular buyers? (males/females, what age, what interest they have, where do they live — urban/rural?). If you are selling a service of tuning cars and your target audience is mostly males who love fancy auto vehicles, then feminine backgrounds with butterflies won’t help to attract them. It looks obvious, but you have to carefully identify your client and make a precise profile of your customer. This is the basis to start making ad banners, as such, the beginning of the communication with your clients.
Which channel am I going to promote my company?
There are various marketing channels on the internet. Based on your answers above, you will be able to identify the right fit for the promotion of your brand. If your target audience spends more time on social media, then use this channel to promote your goods. We believe most target audiences are actively using social media to search out brands, collect reviews, and make buying decisions. That’s why it is crucial nowadays to prioritize with SMM (social media marketing). It helps to:
- build a community of likeminded people,
- communicate your brand’s values and create discussions with the potential and existing customers to make them loyal,
- increase brand awareness,
- drive traffic to your primary web-site or a specific landing page,
- make new announcements and promote events.
Social Media Platforms to consider: Facebook, Instagram, Youtube, Twitter, Linkedin, Pinterest. Creating content for each platform is not that easy. Moreover, you have to create posts that are valuable and published regularly. Remember, content has the power to turn your followers into paying customers. One of the essential part of your content strategy should be visuals and images accompanying social media posts. In order to help you to spend less time on preparing materials for your social media content, we crafted pre -designed templates for social media platforms. You may use them right away or customize just in minutes. Below are a few examples of Social Media templates available on viewst.com
Other channels to consider: Google Display Network. Learn more how GDN works here. We also collected a few examples of Display Templates available on our platform you may use right away.
How to produce marketing materials to promote my goods/services? What if I am not a designer?
There are several options available to you to start creating visuals/advertising web banners. You may outsource to an Advertising/Creative Agency — this option is quite expensive, time-consuming with slower response. Also, Big Agencies work mostly with big brands and budgets. Even small agencies are cost-ineffective, especially if you are an owner of a small business and have no sufficient budget for visuals. It is always better to spend money on advertising experiments than on outsourcing visuals creation. If you decide to make it on your own and ask yourself ‘what if I am not a designer?’ Worry not, we have something for you to make you feel comfortable and happy in this situation.
Viewst helps those who have little to no experience in the design to make awesome ads like a professional. It’s a one-stop-shop for all things ads. You don’t have to buy several design tools and switch between apps. You don’t have to code. You don’t have to waste time on useless communication. All you have to do is to sign up and start your own magic.
Here you may find more about specifics of ad networks as well as tips from a professional designer on how to create cool banners.
Victoria is the CEO at Viewst. She is a serial entrepreneur and startup founder. She worked in Investment Banking for 9 years as international funds sales, trader, and portfolio manager. Then she decided to switch to her own startup. In 2017 Victoria founded Profit Button (a new kind of rich media banners), the project has grown to 8 countries on 3 continents in 2 years. In 2019 she founded Viewst startup. The company now has clients from 43 countries, including the USA, Canada, England, France, Brazil, Kenya, Indonesia, etc.