About us

About us

Founded in 2015, Viewst has been a labor of love for married founding team Victoria and Igor. You might even call Viewst their first child, and they are so proud of its growth!

Stemming from a client request to Igor when he ran a development studio, Viewst today is the product of Igor's incredibly deep market analysis and technical innovation.

After building his client's solution in the ad tech space, Igor became obsessed with the ad tech sector, consuming all the code available and learning endlessly about existing offerings. Shortly after the first prototype was built, Victoria has joined the team. Over the last two years they have assembled incredible team with various complementary skill sets.

From its most recent iteration as Profit Button, Viewst today represents the most sophisticated and thorough offering yet. After an eager reception from brands and publishers in Eastern Europe and Africa, Team Viewst is proud to be coming to the US and excited to grow their incredible family of advertisers and publishers.

Culture

As a remote team of mostly millennials, Viewst's corporate culture is all about passion and self-direction. The founding team is incredibly proud of the autonomy and self-management of all team members. In addition to be motivated and self-driven, our team collaborates frequently and enjoys working together.

Mission

Amidst an industry of low quality ads, riddled with fraudulent reporting and bots, Viewst stands out ahead of the pack. Grown with an earnest calling to clean up the advertising landscape and gamify with respect for the end user's experience. We believe advertising content that's targeted to the right user should attract attention through delight and not because it's a box that won't close.

Founding team

Victoria Duben

CEO, Co-founder

MS in Physics
10 years of investment banking
Ex-pro tennis player
New York based

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Igor Barinov

CTO

MS in Applied Maths
10 years in Telecom (MTS)
Winner of data-related hackathons
Bay Area/New York based

Founding team

Victoria Duben

CEO, Co-founder

MS in Physics
10 years of investment banking
Ex-pro tennis player
New York based

width: auto; height: auto; display: inline-block;

Igor Barinov

CTO

MS in Applied Maths
10 years in Telecom (MTS)
Winner of data-related hackathons
Bay Area/New York based

Culture

As a remote team of mostly millennials, Viewst's corporate culture is all about passion and self-direction. The founding team is incredibly proud of the autonomy and self-management of all team members. In addition to be motivated and self-driven, our team collaborates frequently and enjoys working together.

Mission

Amidst an industry of low quality ads, riddled with fraudulent reporting and bots, Viewst stands out ahead of the pack. Grown with an earnest calling to clean up the advertising landscape and gamify with respect for the end user's experience. We believe advertising content that's targeted to the right user should attract attention through delight and not because it's a box that won't close.